The Power of Copywriting: Counting Down the Top 10 SageAge Blogs of 2019

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by | Jan 17, 2020 | Marketing & Branding

“Good copywriting is an incredibly powerful tool for anyone in the senior living marketing space,” says Karole M. Criswell, Senior Writer for SageAge Strategies. “It promotes your community in a compelling way, positions you as an expert in your field and differentiates your brand from your competitors. Best of all, it helps you create a bond with your prospects that allows you to build a relationship based on trust and understanding.”

Good copywriting also gets our client-partners to engage with our brand, as is evidenced by the blog posts we create for our SageAge blog. Sure, we write this stuff to be informative and to let clients know what services we can offer them, but we also have a lot of fun doing it – and, hopefully, it allows you to see some of the fun tricks we have up our sleeves.

“Writing for a brand is a unique opportunity to create a voice and personality for that company, community or organization,” says Karole. “It’s a fun challenge.”

To toot our horn a bit (and show off our copywriting talent), we’ve put together a Top 10 list of the highest-performing blogs for SageAge in 2019. You may recognize some of these – but if not, we’ve added links so you can read them to your heart’s content.

Let’s get the countdown started…

10. How SageAge Consulting Services Help You Be Profitable in Today’s Competitive Market

The days of “build it and they will come” are long gone, at least for the senior living space. Today’s Boomers are changing the way senior living is developed, delivered and diversified, so the way you talk to prospects about your community needs to change, too. In order to successfully achieve and maintain ideal occupancy in this new age, operational and clinical consulting should definitely be a part of your toolbox. And not to brag (okay, maybe a little bragging), but partnering with an expert like SageAge Strategies can help ensure your communities have the right products, unit mix and programmatic aspects to meet the needs of your target audience … making you more profitable and more competitive without having to call on the assistance of Shoeless Joe Jackson. (Read the article)

9. SageAge Strategies, a National Senior Living Strategic Marketing and Growth Firm, Announces Leadership Team Changes

Ch-ch-ch-ch-changes! 2019 was a year of big changes, and one of the most exciting changes was the announcement that Melinda Schmitz was stepping into the role of President. Formerly SageAge’s Executive Vice President, Melinda was personally recruited by our founder and CEO, Faith Ott, to be her successor in innovating SageAge’s services in new and diverse ways while unlocking growth opportunities. (Faith is still remaining very involved and active in day-to-day business in her role as CEO.) For our clients and our company, this means a continuation of the 35 years of excellence we’ve built … and many more years of success to come. (Read the article)

8. Developing a Prospect-Motivating, Lead-Nurturing Strategy and Email Automation Campaign

Wouldn’t it be nice if you could press a button and all the prospects in your lead pipeline would automatically receive strategic, engaging and relevant messages from you? Well, now you can – thanks to an awesome capability known as marketing automation. It takes some of the repetitive and time-consuming lead nurturing tasks out of your hands (like sending emails, posting to social media and other web-based tasks) and makes your efforts more successful (meaning higher ROI and higher occupancy). Four out of five users see increases in their number of leads using this cool tool, while 77 percent of users see an increase in converting those leads to purchasers. Still, it’s time consuming, which is why nearly 70 percent of companies outsource part or all of their lead generation and nurturing tactics. So if you’re not using this yet – why not? And, hey, give us a call and we’ll see how SageAge Strategies can help. (Read the article)

7. Meet Your Prospects Where They Are – Literally: Introducing SageAge’s New Geofencing Services

There’s a new technology in town that’s allowing senior living communities to step into their prospects’ shoes and meet them where they are … literally. Geofencing, a location-based advertising strategy that allows you to deliver targeted ads to people based on their physical location at that moment, is changing the marketing landscape in a big way. SageAge Strategies has already started seeing success with this technology for our senior living clients. Those who’ve used it have seen, on average, a cost of less than $8 per thousand impressions and $1.50 per walk-in. That’s a huge return on investment – and it’s a lot easier to accomplish than you may think. (Read the article)

6. Grow Your Occupancy, Your Community and Yourself

Success must be cultivated year after year – which is something you, as a senior living community, know very well. It’s always good to finally reach a success milestone (like gaining 100% occupancy), but you know that you’ll need to be continuously courting new residents – while caring for current residents – in order to retain your success. At SageAge, we believe success means constantly becoming and striving for better, which is the philosophy behind our new sales training program, GROW. It’s designed to help senior living providers across the service spectrum reinvent their approaches and strategies by changing the only thing we have total control over: ourselves. (Read the article)

5. Introducing the Newest Members of Our Exceptional Professional Team: Meet Theresa Rich, Amber Bockman and Brittany Dorner!

It’s always a happy time when our SageAge Strategies team grows and expands. This year, we had some superstar team members join our family, including Theresa Rich, Amber Bockman and Brittany Dorner. These ladies bring significant experience as account managers, email marketing automation strategists and UX/UI design/development and are already making significant contributions to our ever-growing list of senior living and senior care client-partners nationwide. (Read the article)

4. Anonymous No More: Engage Previously Unknown Website Visitors With Reverse IP Append 

95 percent of visitors to senior living community websites leave without filling out any sort of form. How great would it be if you could target – really target – those visitors with personalized, relevant communication? Drumroll, please … with SageAge Strategies’ Reverse IP Append service, you can now reach these anonymous visitors in a way that’s practically magic. This sophisticated new technology identifies the IP addresses – and subsequently, their home addresses – of those individuals who’ve visited your website. With that information, we’re able to send personalized direct mail communication to those website visitors’ physical mailboxes, along with motivating offers. SageAge Strategies can match 25 to 35 percent of your website visitors to postal addresses and email records. That’s not just useful data. That’s a game changer … and it’s just the beginning of what this cool technology can do.(Read the article)

3. Is Traditional Advertising Dead? 

Heck, no. (Read the article)

2. That’s Not What Your Girlfriend Says: What Betty White and Snickers Teach Us About Value of Brand Positioning Strategy

What do Betty White, the Super Bowl and senior living have in common? Winning hearts, games and minds through 1) relevant brand positioning strategies that 2) have memorable, creative executions. A good brand strategy positions your brand where nobody else is, and positions your community as the answer to a specific need your prospects might not even know they have until they hear about it from you. This was our second-best-performing blog of 2019, and it’s our personal favorite of the year. (Read the article)

1. Senior Marketing Trends for 2019 and Beyond

What marketing trends were we excited about at the beginning of last year? What did SageAge Strategies think would be the hot new things for senior living marketing strategies? From a continued increase in content marketing to increased focus on video content, we ran down the top six strategies that we suggested including in your 2019 senior living marketing plans. Did your plan include these tactics? (Read the article)

Make Your Blogs (and Other Written Content) Increasingly Clickable with SageAge Strategies

Content marketing continues to be a driver in lead-nurturing strategies, and compelling content starts with understanding your market’s needs, clarifying your brand differentiators and a strong, consistent emphasis on storytelling. At SageAge Strategies, we understand the importance of the written word, which is why we have an entire creative team dedicated to creating relevant, compelling and clickable copy. We use our 35-plus years of experience in the senior living space to craft messages that motivate your leads to connect with your brand in unique ways … and use that copy to integrate your marketing efforts seamlessly to create a campaign strategy that helps you achieve an immediate impact on lead generation and viable prospects.

SageAge Strategies is a multiple-award-winning, strategic growth, marketing and consulting organization that operates exclusively in the unique senior living marketplace. For more information, please call 816.349.0464 orvisit us on our website at www.sageagestrategies.com.

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