As Account Director, Cristina works closely with our client-partners, creating targeted, effective marketing and advertising plans to meet dynamic needs and goals. With over 14 years in marketing and advertising – with most of that time focused exclusively on senior living – she brings insight, experience and solutions to the table. Forging strong relationships with our client-partners, Cristina plans, strategizes and implements campaigns that not only identify and meet expectations, but exceeds them. Analytical and creative, she uses customer data and insights as the foundation for marketing strategies.
Prior to joining the SageAge team, Cristina served as an Account Director for GlynnDevins, where she led a team in maintaining and developing client relationships. Cristina provided strategy, plan execution and careful oversight of metrics while helping to lead a team in new community launches, new phase developments and ongoing marketing. She also provided execution of brand strategy, communication strategy, annual marketing plans, CRM, media, website strategies, marketing automation, direct mail and sales collateral.
Cristina says she joined SageAge because her values aligned perfectly with our mission – to inspire seniors to live their best lives. “I believe that senior living today is truly meant to enhance the lives of seniors everywhere,” she says. “Hearing stories firsthand from so many of the seniors living at communities we partner with only strengthens my passion to help spread their message to others.”
She resides in Overland Park, Kansas with her husband, two children – Mia and Harrison – and two Golden Retrievers. Her family loves the water and taking vacations to the beach. The Caribbean is their favorite destination, and they’ve been lucky enough to visit several islands.
Cristina earned a Bachelor of Journalism with an emphasis in Advertising and a minor in Spanish from the University of Missouri.