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The Power of Copywriting: Counting Down the Top 10 Sage Age Blogs of 2019

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“Good copywriting is an incredibly powerful tool for anyone in the senior living marketing space,” says Karole M. Criswell, Senior Writer for Sage Age Strategies. “It promotes your community in a compelling way, positions you as an expert in your field and differentiates your brand from your competitors. Best of all, it helps you create a bond with your prospects that allows you to build a relationship based on trust and understanding.”

A New Year: Fresh Start for Your Senior Living Marketing Strategy

2020 logo

That “new car” smell. Scooping into a freshly opened jar of peanut butter. Stepping onto new-fallen snow. What’s the common denominator? Well, besides being strangely satisfying, they’re all the start of something new. And we, as humans, love the idea of something fresh and new. Just look at the New Year’s resolutions we make as the ball drops on December 31st. The year ahead is a blank page ready to be written upon, and we vow that this year, we’ll do better. 

2020, Here We Come: Our Top Tips to Prepare You for the New Year

New Year calendar 2020

Holy holiday season, Batman! It seems like just yesterday we were writing our hot take on Senior Living Marketing Trends for 2019, and now we’re hanging lights, pulling out our ugly holiday sweaters and gearing up for the ball to drop on New Year’s Eve. It’s the time of year to look back fondly on the old year and make plans for the new, whether you’re focusing on personal goals or building your senior community’s occupancy.

Ring In the New: Digital Tactics We’re Excited About for 2020

How Data Transforms Your One-Size-Fits All Message Into a Bespoke Marketing Strategy

Cookie cutter

Cookie-cutter. One-size-fits-all. Generic. Any of those words sound enticing to you? We didn’t think so. These days, customization and personalization are kings in the marketplace. Gone are the days when people wanted to be “just like everyone else” with a white picket fence, two-car garage and so on. Now, people strive for the unique. The tailored, “made-just-for-me” experience. They’ve become incredibly discerning, searching for just the right product or solution that speaks exactly to them – not to the masses.

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