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Breaking News for Your Marketing ROI: Next-Gen Message Targeting Just Changed the Game

You work diligently to create a cost-effective marketing plan that will boost your lead generation and improve your ROI. You make sure your strategy checks all the appropriate boxes.

Geographic market information? Check!

Consumer demographic data? Check!

Multi-channel media strategy? Check!

Value proposition? Check!

Key points of differentiation? Check!

Answering the Call – To Action, That Is!

You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All you have to do now is sit back and wait for the phone to start ringing or the emails to come pouring in.

Well, not quite. If you’re not adding a carefully crafted Call to Action (CTA) at the end of your marketing masterpiece – one that’s as compelling as your key messaging and useful content – you’re very likely hurting your response!

Cross-Channel Messaging: Integrating Your Media Strategy for Success

As any marketing professor will tell you, resonant messaging, reach, frequency and targeted media are essential for any successful marketing strategy. Today, the media options for reaching the senior living market have become much more plentiful, due largely to the influence of technology and social media. And as a result, media decisions have become more complicated. Gone are the days when running a display ad in the local newspaper was the easy answer.

How to Get MORE Out of Your Email Database

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