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Leading Age is Right Around the Corner. We Hope to See You There!

Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities

As we’ve noted previously in our senior living blog, the emotional environment in which your message to older Americans is presented can be essential to its success. In fact, creating an emotional connection can make or break how your information is received, processed and responded to by senior audiences.

Does your messaging establish the correct mood and tone? Is it positive, hopeful and inspiring? Do the words and visuals resonate with what your prospects aspire to achieve? Does it evoke the desired emotional response?

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