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Sensitivity and Sales: How to Strike the Right Balance

Balanced Rocks

 

“Change is the only constant in life.”

- Heraclitus

 

A year ago, could you have imagined the state we are currently in?

COVID-19 has been a force that we never could have imagined, interrupting marketing efforts, disrupting business plans and changing the course of society at large ... and we still haven’t seen just how far those virus-y fingers may reach.

The Future Is Now: Virtualizing Your Marketing to Keep Growing

Senior Reading Tablet

There’s a great quote by psychologist Abraham Maslow (of Maslow’s hierarchy of needs) that’s been on our minds lately: "One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again..." We think this quote is especially true these days, as we adjust to life during – and, hopefully soon, after – the coronavirus pandemic.

Paper or Pixels? Why Going “Old School” with Your Surveys Can Pay Off in Today’s Digital World

Computer workstation set up

We don’t need to tell you how important surveys are to the senior living business – and to business in general. They’re a great, fast and fairly affordable way to collect data from your leads as well as your current residents. You get the benefit of verbatim responses and the satisfaction of solid info from real people. Now comes the difficult part: how can you get your residents, leads and everyone else to actually respond to your surveys?

Your Closet Isn’t Big Enough to Hold My Pain: New Insights into Successful Senior Living Sales

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As Vice President of Consulting for Sage Age and author of Sage Age's popular GROW sales training, Deborah Potter does a lot of traveling to senior living communities. “I spend countless hours watching professionals in our industry sell, and countless hours learning and GROWing with them during their sales training,” she says. “I’ve noticed that I sometimes leave GROW sessions with the feeling that, although we’ve brought improvement to the senior living sales process, we have a great opportunity before us to make it even better.”

The Power of Copywriting: Counting Down the Top 10 Sage Age Blogs of 2019

Digital computer design

“Good copywriting is an incredibly powerful tool for anyone in the senior living marketing space,” says Karole M. Criswell, Senior Writer for Sage Age Strategies. “It promotes your community in a compelling way, positions you as an expert in your field and differentiates your brand from your competitors. Best of all, it helps you create a bond with your prospects that allows you to build a relationship based on trust and understanding.”

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