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Utilizing Digital Marketing to Promote Virtual Events

Seniors Using Laptop

Virtual happy hours. Virtual movie date nights. Virtual home tours. “Virtual” is definitely the cultural buzzword these days as COVID-19 has, and continues to, virtually change everything from how we live, love and do business. At the beginning of the pandemic, embracing technologies that enabled us to connect virtually felt like a good stopgap. Now, it’s becoming the new normal.

Staying Together, Virtually: The Benefits of Connected Technology for Seniors

Senior Using Smartphone

One of the great ironies of the COVID-19 pandemic is that we’re more physically isolated than ever ... yet, for many of us, we’re more connected than we have ever been. That’s good news, says Sean Ochester, Executive Vice President of Digital & Integrated Strategy at Sage Age Strategies. “Humans are social creatures by nature, and during a crisis, we look to each other and our relationships in order to help us through,” he says.

Sensitivity and Sales: How to Strike the Right Balance

Balanced Rocks

 

“Change is the only constant in life.”

- Heraclitus

 

A year ago, could you have imagined the state we are currently in?

COVID-19 has been a force that we never could have imagined, interrupting marketing efforts, disrupting business plans and changing the course of society at large ... and we still haven’t seen just how far those virus-y fingers may reach.

The Future Is Now: Virtualizing Your Marketing to Keep Growing

Senior Reading Tablet

There’s a great quote by psychologist Abraham Maslow (of Maslow’s hierarchy of needs) that’s been on our minds lately: "One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again..." We think this quote is especially true these days, as we adjust to life during – and, hopefully soon, after – the coronavirus pandemic.

Paper or Pixels? Why Going “Old School” with Your Surveys Can Pay Off in Today’s Digital World

Computer workstation set up

We don’t need to tell you how important surveys are to the senior living business – and to business in general. They’re a great, fast and fairly affordable way to collect data from your leads as well as your current residents. You get the benefit of verbatim responses and the satisfaction of solid info from real people. Now comes the difficult part: how can you get your residents, leads and everyone else to actually respond to your surveys?

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