There’s a chill in the air and it won’t be long until the 2017 Leading Age Annual Meeting & EXPOon October 29 - November 1,in New Orleans. Always one of senior living’s premier educational events, this year’s conference promises to be one of the best ever.
As we’ve noted previously in our senior living blog, the emotional environment in which your message to older Americans is presented can be essential to its success. In fact, creating an emotional connection can make or break how your information is received, processed and responded to by senior audiences.
Does your messaging establish the correct mood and tone? Is it positive, hopeful and inspiring? Do the words and visuals resonate with what your prospects aspire to achieve? Does it evoke the desired emotional response?