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Sharing the Stories Your Audience Wants to Hear

Sharing the Stories Your Audience Wants to Hear

Public relations (PR) is sometimes seen as the “spin” creator for many companies. A lot of people see the practice ...
The Price is Right, Part 2: Lucrative Pricing Strategies

The Price is Right, Part 2: Lucrative Pricing Strategies

A few months ago, we shared our thoughts on the challenges and benefits of implementing a competitive pricing ...
Google Phantom Updates: Are You Ready?

Google Phantom Updates: Are You Ready?

A well-conceived marketing plan takes into consideration a whole slew of angles, from the hyperlocal to the World ...
Understanding and Leveraging the Value of Hyperlocal News

Understanding and Leveraging the Value of Hyperlocal News

Everywhere you look, experts are touting the importance of focusing on digital and online when it comes to your ...
Yesterday’s News: Keeping Up With Your Target Market and Competition

Yesterday’s News: Keeping Up With Your Target Market and Competition

Some years ago, a popular television show called Early Edition shared the story of a man who got tomorrow’s ...
Why Maintaining Your Local Listings Matters

Why Maintaining Your Local Listings Matters

You’ve got a strong marketing program running, your sales team is hitting their stride, and it looks to be a great ...
Program Development and Optimization

Program Development and Optimization

Ask the average person what they think of when you say the words “senior living activities,” and chances are you’ll
Tracking ROI for Decision Making and Resource Allocation

Tracking ROI for Decision Making and Resource Allocation

As senior living community leaders, many factors come into play when we make decisions, big or small. We have to ...
Market Research Series: Staying Competitive and Optimizing Your Offering

Market Research Series: Staying Competitive and Optimizing Your Offering

No one would make a major decision, like buying a house, a car or moving to a new town, without doing some research
Market Research Series: Location, Location, Location – Demand-Driven Market Identification

Market Research Series: Location, Location, Location – Demand-Driven Market Identification

When it comes to opening a new community, you can have the most exceptional staff, stunning apartments, luxury ...
Market Research Series: Reducing Financial Risk Through Data-Driven Analysis

Market Research Series: Reducing Financial Risk Through Data-Driven Analysis

Whether you’re considering a major product expansion, opening a brand-new community or simply weighing your options
Market Research Series: Implementing Strategic Recommendations

Market Research Series: Implementing Strategic Recommendations

We’ve spent a considerable amount of time sharing our ideas and insight into why market research makes sense for ...

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3 Quick Optimization Tips to Maximize Your PPC Campaigns

3 Quick Optimization Tips to Maximize Your PPC Campaigns

How Surveys and Focus Groups Help You Predict Your Resident’s Needs

How Surveys and Focus Groups Help You Predict Your Resident’s Needs

Introducing the Newest Members of our Exceptional Professional Team: Meet Theresa Rich, Amber Bockman and Brittany Dorner!

Introducing the Newest Members of our Exceptional Professional Team: Meet Theresa Rich, Amber Bockman and Brittany Dorner!

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Sharing the Stories Your Audience Wants to Hear

Sharing the Stories Your Audience Wants to Hear

Public relations (PR) is sometimes seen as the “spin” creator for many companies. A lot of people see the practice ...
The Price is Right, Part 2: Lucrative Pricing Strategies

The Price is Right, Part 2: Lucrative Pricing Strategies

A few months ago, we shared our thoughts on the challenges and benefits of implementing a competitive pricing ...
Google Phantom Updates: Are You Ready?

Google Phantom Updates: Are You Ready?

A well-conceived marketing plan takes into consideration a whole slew of angles, from the hyperlocal to the World ...
Understanding and Leveraging the Value of Hyperlocal News

Understanding and Leveraging the Value of Hyperlocal News

Everywhere you look, experts are touting the importance of focusing on digital and online when it comes to your ...
Yesterday’s News: Keeping Up With Your Target Market and Competition

Yesterday’s News: Keeping Up With Your Target Market and Competition

Some years ago, a popular television show called Early Edition shared the story of a man who got tomorrow’s ...
Why Maintaining Your Local Listings Matters

Why Maintaining Your Local Listings Matters

You’ve got a strong marketing program running, your sales team is hitting their stride, and it looks to be a great ...
Program Development and Optimization

Program Development and Optimization

Ask the average person what they think of when you say the words “senior living activities,” and chances are you’ll
Tracking ROI for Decision Making and Resource Allocation

Tracking ROI for Decision Making and Resource Allocation

As senior living community leaders, many factors come into play when we make decisions, big or small. We have to ...
Market Research Series: Staying Competitive and Optimizing Your Offering

Market Research Series: Staying Competitive and Optimizing Your Offering

No one would make a major decision, like buying a house, a car or moving to a new town, without doing some research
Market Research Series: Location, Location, Location – Demand-Driven Market Identification

Market Research Series: Location, Location, Location – Demand-Driven Market Identification

When it comes to opening a new community, you can have the most exceptional staff, stunning apartments, luxury ...
Market Research Series: Reducing Financial Risk Through Data-Driven Analysis

Market Research Series: Reducing Financial Risk Through Data-Driven Analysis

Whether you’re considering a major product expansion, opening a brand-new community or simply weighing your options
Market Research Series: Implementing Strategic Recommendations

Market Research Series: Implementing Strategic Recommendations

We’ve spent a considerable amount of time sharing our ideas and insight into why market research makes sense for ...

POPULAR TAGS