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Hurricane’s a’Comin’: Communicating During a Natural Disaster

Time Flies When You’re Focused on Success

36 anniversary plus logo

Happy birthday to us,

Happy birthday to us,

Happy birthday, dear Sage Age…

It’s hard to believe it, but on August 3, we will be celebrating our 36th birthday. And boy, oh boy, the world looks a lot different than it did when we opened our doors in 1983.

Back then The A-Team and Mama’s Family were on our televisions, and “Every Breath You Take” and “Africa” were topping the charts. Acid-washed jeans, big shoulder pads, crimped hair and punk rock chic could be found in just about everyone’s closet. 

Top Social Channels for Seniors Age 65+

Senior using cell phone and social media

You know that old stereotype that says senior citizens can’t technology? Well, it’s time to toss that cliché out the browser window. For some time now, seniors have been taking the Internet by storm and are becoming nearly as active as those dang kids. #whoknew? It’s really not that much of a surprise, though, if you take a look around online and IRL*. Practically everyone these days has a smartphone in their hand, and seniors are no exception. After all, we’re talking about mostly Boomers here.

3 Quick Optimization Tips to Maximize Your PPC Campaigns

Words flying out of a textbook

Have you ever wondered how Google and Facebook became the behemoths that they are today? Particularly since they don’t really, well, sell anything? The answer is ... drumroll, please ... ad revenue. Everything these companies provide is free to use because they make their money using the information they collect to help other companies advertise directly to you.

How Surveys and Focus Groups Help You Predict Your Resident’s Needs

Filling out a survey

Wouldn’t being a mind reader be great, particularly in a business setting? Think about it: being able to know exactly what prospects want from a senior living community without any guesswork. Knowing immediately how satisfied (or not) your residents, partners and staff are. Getting visitors’ real impressions of your community instead of what they say to your face. Sure, some of the things you hear would be startling at first. But in time, you’d start hearing “how did you know this is exactly what we wanted/needed?” from current and future residents. 

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