Sage Age Strategies

Sage Age Strategies, a National Senior Living Strategic Marketing and Growth Firm, Welcomes Senior Consultant to Leadership Team

MONTOURSVILLE, Pa. – Sage Age Strategies’ Founder and CEO Faith Ott recently announced that Senior Living Executive Deanna Ziemba has joined the Sage Age Team as Senior Consultant.

“Deanna will provide valuable strategic expertise, operational insight and guidance to both our client-partners and the Sage Age team,” says Ott. “She has a reputation for netting extraordinary results. She is a tremendous asset to the team.”

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Picturing the Elephant: Benefits of an Integrated Marketing Approach

Graphics of laptops, phones, tablets, etc.

There’s an old parable that tells the story of a group of blind men who wanted to know what an elephant looked like. Each man reaches out to touch the elephant and explains to the others what they experience. One takes hold of the trunk and exclaims that it’s “like a snake.” Another touches the leg and says the elephant is “like a tree.” Another says an elephant is like a wall because of its side, while yet another says it is like a rope because of its tail, and so on.

Developing Effective Marketing Plans and Budgets

There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way to start out a blog post about marketing, we think it’s pretty appropriate when you’re talking about the senior living space – specifically, when it comes to developing an effective marketing plan that also aligns with a marketing budget.