In the senior living space, referral sources are traditionally the second most frequent source of referrals after friends and family. Research data indicates that referred individuals are more likely to become residents and are typically more cost-efficient to cultivate than unreferred prospects.
Therefore, the identification and cultivation of referral sources should be a high priority for an any growth-focused senior living or senior care provider today.
You don’t have to live in the hurricane belt to be prepared for extreme emergency scenarios and have a plan in place to overcome them. Disasters come in many forms – natural and man-made – and can strike with little or no notice to you and your residents.
Tornadoes, freezing rain, power grid outages, wildfires, flash floods and trucks overturning with toxic chemicals are just a few of the many disaster events that can affect wide geographic areas and their senior living providers.
Digital (online) marketing is evolving and growing in importance every day. It has become a major force in business-to-consumer strategy and is now outpacing more traditional marketing approaches in performance and results.
Experts say that for those of us who operate in the senior living and senior care world, we have a simple choice – keep up with progress or fall behind.
One of the most important yet underappreciated elements of the senior living sales process is the identification of the original source of a lead. Did the prospect’s interest in your community originate from an ad in the local newspaper, a digital marketing campaign, an organic web search or a public seminar on a current senior living topic?
Knowledge is power and lead source information is crucial in optimizing the performance of both your integrated marketing strategy and your media budget allocation plan as measured in ROI.