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Incorporating Direct Mail into Your Integrated Marketing Strategy

In today’s marketing world, the opportunities and avenues for reaching your audience are vast, sometimes complicated, and often overwhelming. The growth and influence of digital marketing has especially contributed to this; every time you turn around, there’s a new way to reach your audience, whether it be through social media, new types of digital ads, blogging and content marketing, through brand influencers, with video – the list goes on!

Frequency or Reach – Deciding Based On Your Campaign's Goals

Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big picture idea of what you want to accomplish. Increase your prospective customer base, boost your sales, increase visibility and strengthen customer loyalty are all worthwhile goals of any such campaign, and many well-executed campaigns will hit the mark in several of these areas.

Refreshing Your Brand for Better Results

When you consider the way your community is perceived by the public, both in terms of prospective customers as well as your broader audience, it’s your brand you’re thinking about. “Brand” can seem like a nebulous concept, but in general, a good way to frame it is this: it’s what comes to mind (and to heart!) when your name is mentioned.

A brand has a lot of different parts, and the word “brand” is often used interchangeably to mean many different things, which is why it can sometimes be hard to have a clear discussion about it!

Using Market Research Data Trends to Improve Your Offering

Sometimes, we’re able to improve our communities and make our residents and prospective residents happier by doing something simple and obvious. Updating rooms, offering new classes and activities, improving the menu – all of these things, and others like them, are things that don’t really require a ton of research, because it’s apparent that they’ll bring residents a lot of benefit. Who doesn’t love a fresh new coat of paint, an enriching new activity with friends or a delicious new dinner option?

Does Your Sales Culture Reflect Your Organization's Core Values?

Do some research about how to grow as a company and organization, and you’re bound to come across more than a few articles on culture and company core values – probably pretty quickly! Not only is company culture a buzzy phrase these days, it also does matter, and in a pretty big way. Things like company values, mission statement, core pillars and culture are all part of the essence that makes up the soul of your organization.

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