Blog

Ring In the New: Digital Tactics We’re Excited About for 2020

How Data Transforms Your One-Size-Fits All Message Into a Bespoke Marketing Strategy

Cookie cutter

Cookie-cutter. One-size-fits-all. Generic. Any of those words sound enticing to you? We didn’t think so. These days, customization and personalization are kings in the marketplace. Gone are the days when people wanted to be “just like everyone else” with a white picket fence, two-car garage and so on. Now, people strive for the unique. The tailored, “made-just-for-me” experience. They’ve become incredibly discerning, searching for just the right product or solution that speaks exactly to them – not to the masses.

Sage Age Strategies, a National Senior Living Strategic Marketing and Growth Firm, Welcomes Senior Consultant to Leadership Team

Deanna Ziemba headshot

MONTOURSVILLE, Pa. – Sage Age Strategies’ Founder and CEO Faith Ott recently announced that Senior Living Executive Deanna Ziemba has joined the Sage Age Team as Senior Consultant.

“Deanna will provide valuable strategic expertise, operational insight and guidance to both our client-partners and the Sage Age team,” says Ott. “She has a reputation for netting extraordinary results. She is a tremendous asset to the team.”

Picturing the Elephant: Benefits of an Integrated Marketing Approach

Graphics of laptops, phones, tablets, etc.

There’s an old parable that tells the story of a group of blind men who wanted to know what an elephant looked like. Each man reaches out to touch the elephant and explains to the others what they experience. One takes hold of the trunk and exclaims that it’s “like a snake.” Another touches the leg and says the elephant is “like a tree.” Another says an elephant is like a wall because of its side, while yet another says it is like a rope because of its tail, and so on.

Developing Effective Marketing Plans and Budgets

Pieces of a puzzle

There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way to start out a blog post about marketing, we think it’s pretty appropriate when you’re talking about the senior living space – specifically, when it comes to developing an effective marketing plan that also aligns with a marketing budget. 

Pages

Subscribe to Blog