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Understanding and Leveraging the Value of Hyperlocal News

Everywhere you look, experts are touting the importance of focusing on digital and online when it comes to your organization’s media and public relations efforts. By and large, given today’s media landscape, that’s a smart strategy. It’s true that the public relations world has changed drastically over the last decade or so, and much of that change has come about thanks to the proliferation of the internet.

Yesterday's News: Keeping Up With Your Target Market and Competition

Some years ago, a popular television show called Early Edition shared the story of a man who got tomorrow’s newspaper, today. With it, he was able to save lives and make a positive difference in his community. Chances are, you know a few marketers, business professionals and entrepreneurs who wouldn’t mind being treated to an early edition once in awhile, and perhaps for less selfless desires. Staying one step ahead of the market – and the competition – is a constant struggle, no matter what business you find yourself in.

Why Maintaining Your Local Listings Matters

Program Development and Optimization

Tracking ROI for Decision Making and Resource Allocation

As senior living community leaders, many factors come into play when we make decisions, big or small. We have to weigh the thoughts and opinions of our fellow team members, and potentially board members, depending on where you work. Considering the views of our residents and their families is also key, and of course we all have our own personal experience and beliefs to draw upon.

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