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Tying Digital Touch Points into Your 2017 Marketing Plan

There’s a reason why many organizations and businesses rely on marketing plans that lean heavily on more “traditional” tactics, such as print, radio, television and word of mouth, to generate results. These methods, while traditional, are still very effective! Today’s seniors may be more tech savvy than any seniors before them, but they are still some of the top consumers of traditional media, and move into new technologies slower than other demographics.

Tips For Devising An Integrated Media Plan

The senior living industry is, at its core, all about relationships. You develop deep and meaningful relationships with your residents, most of all, as you meet them, bring them into your community, learn from them, help them enjoy their lives to the fullest, witness them change over the years, and much more. Beyond that, you develop relationships with your residents’ family and friends, who may often stop by to visit and become part of your larger community.

Representative Design – Mirroring Your Market's Self-Perception

Here at Sage Age, we believe pretty strongly that you can’t really overestimate the importance of knowing your audience when it comes to effective, conversion-oriented marketing. Marketing involves many things, including the stories you tell, the words you use, the ways you reach your audience and – the topic of today’s post – the way you look.

Sharing the Stories Your Audience Wants to Hear

Public relations (PR) is sometimes seen as the “spin” creator for many companies. A lot of people see the practice of public relations as a way to put a certain spin on a story in order to use it to your benefit, even if it may not really be a positive story, or to take a negative story and put it in the best light possible. For that reason, lots of people also have misconceptions about PR as a practice, what it can do, how it should be used and how PR professionals do their jobs. It definitely gets a bad rap sometimes!

The Price is Right, Part 2: Lucrative Pricing Strategies

A few months ago, we shared our thoughts on the challenges and benefits of implementing a competitive pricing strategy at your community. We all know that senior living is not a small expense, and can often be one of the priciest things an individual buys in their lifetime. It’s not just rent: it includes life enriching opportunities, health services and a lot more. While it’s fair to say that, at good communities such as yours, buyers get what they pay for, it’s still important that we, as marketers, understand the buyer’s perspective.

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