Sage Age Strategies

Trust, But Verify: How Demand Analysis Helps Back Up Your Gut

We all know someone who’s always coming up with ideas for the next big business venture, product line or creative endeavor, and they’re all good ideas. The thing is, your idea guy may be incredibly successful, with all those ideas coming to fruition in big ways, or he may be one who rushes off unprepared and is only successful part of the time … if at all. So what’s the difference between the two types? What makes one guy successful and the other guy not so much?

Market Research

Hurricane’s a’Comin’: Communicating During a Natural Disaster

Summer on the Atlantic coast! Sounds idyllic, doesn’t it? Sunny beaches ... quaint coastal towns ... dining al fresco ... hurricanes…

Time Flies When You’re Focused on Success

Happy birthday to us,

Happy birthday, dear Sage Age…

It’s hard to believe it, but on August 3, we will be celebrating our 36th birthday. And boy, oh boy, the world looks a lot different than it did when we opened our doors in 1983.

Back then The A-Team and Mama’s Family were on our televisions, and “Every Breath You Take” and “Africa” were topping the charts. Acid-washed jeans, big shoulder pads, crimped hair and punk rock chic could be found in just about everyone’s closet.

Top Social Channels for Seniors Age 65+

Senior using cell phone and social media

You know that old stereotype that says senior citizens can’t technology? Well, it’s time to toss that cliché out the browser window. For some time now, seniors have been taking the Internet by storm and are becoming nearly as active as those dang kids. #whoknew? It’s really not that much of a surprise, though, if you take a look around online and IRL*. Practically everyone these days has a smartphone in their hand, and seniors are no exception. After all, we’re talking about mostly Boomers here.

3 Quick Optimization Tips to Maximize Your PPC Campaigns

Have you ever wondered how Google and Facebook became the behemoths that they are today? Particularly since they don’t really, well, sell anything? The answer is ... drumroll, please ... ad revenue. Everything these companies provide is free to use because they make their money using the information they collect to help other companies advertise directly to you.