Hands up: how many of you out there are still wearing disco leisure suits?
While you may still have one of those bad boys hanging up in a closet somewhere (hey – it’s a great Halloween costume), we doubt that any of you are Saturday Night Fever-ing it on a regular basis. That’s because you know that what was once fashionable and cutting-edge is now dated, passé and even laughable.
And what’s true for personal fashion is true for company brands as well.