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When Is It Time to Rebrand?

Color wheel

Hands up: how many of you out there are still wearing disco leisure suits? 

While you may still have one of those bad boys hanging up in a closet somewhere (hey – it’s a great Halloween costume), we doubt that any of you are Saturday Night Fever-ing it on a regular basis. That’s because you know that what was once fashionable and cutting-edge is now dated, passé and even laughable. 

And what’s true for personal fashion is true for company brands as well. 

How Sage Age Consulting Services Help You Be Profitable in Today’s Competitive Market

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In the 1989 film Field of Dreams, the character of Ray Kinsella takes a leap of faith against all odds and builds a baseball diamond based on a whispered promise: “If you build it, he will come.”His belief pays off as the ghosts of famous baseball player Shoeless Joe Jackson and others come to play ball, and the movie ends with the promise of Ray’s success and happiness.

Knowledge Is Power: How Market Research Helps You Be and Stay Competitive

Investigor researching

If you’re a fan of The Simpsons, you may remember an episode where Homer’s neighbor, Ned Flanders, quits his job as a pharmaceutical salesman to pursue his dream of opening a store providing products exclusively for left-handed Springfieldians. Ned, who is left-handed himself, opens The Leftorium in the Springfield Mall and sees the business struggle for customers from day one.  

Is Traditional Advertising Dead?

Stack of newspapers

Short answer: No. 

Please excuse our slightly off-the-cuff response, but this question is something we hear (or read) every single day since we’re in the marketing business. There are countless articles out there touting the demise of traditional advertising and why xyz strategy should be your new golden child. 

While these articles have kernels of truth, many of them are missing a very important point: tactical advertising, just like other trends, is a pendulum. It may swing heavily one way, but that doesn’t mean it won’t swing back the other way sooner or later.

Developing a Prospect-Motivating, Lead-Nurturing Strategy and Email Automation Campaign

Wouldn’t it be nice if you could press a button and all the prospects in your lead pipeline would automatically receive strategic, engaging and relevant messages from you? We know speaking to prospects, giving them personal tours and motivating them to move in can be fun and rewarding – but to do those things, you first have to get leads on the phone or on your campus. It’s the “staying in front of them until they’re ready to purchase” part that can be frustrating and take you away from prospects who are closer to making a purchase decision. 

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