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Is Traditional Advertising Dead?

Stack of newspapers

Short answer: No. 

Please excuse our slightly off-the-cuff response, but this question is something we hear (or read) every single day since we’re in the marketing business. There are countless articles out there touting the demise of traditional advertising and why xyz strategy should be your new golden child. 

While these articles have kernels of truth, many of them are missing a very important point: tactical advertising, just like other trends, is a pendulum. It may swing heavily one way, but that doesn’t mean it won’t swing back the other way sooner or later.

Developing a Prospect-Motivating, Lead-Nurturing Strategy and Email Automation Campaign

Wouldn’t it be nice if you could press a button and all the prospects in your lead pipeline would automatically receive strategic, engaging and relevant messages from you? We know speaking to prospects, giving them personal tours and motivating them to move in can be fun and rewarding – but to do those things, you first have to get leads on the phone or on your campus. It’s the “staying in front of them until they’re ready to purchase” part that can be frustrating and take you away from prospects who are closer to making a purchase decision. 

Meet Your Prospects Where They Are – Literally: Introducing Sage Age’s New Geofencing Services

Arrow hitting the bullseye of a target

“Put yourself in your consumers shoes,” they say. “Meet your prospects where they are in their sales journey,” they say. “Get relevant messages to them ASAP so it’s still fresh in their mind when your value proposition hits,” they say. 

While for many years, marketing experts have used these phrases in a figurative way, a new technology in town is using those phrases literally. It’s called geofencing, and it’s changing the marketing landscape in a big way. 

Anonymous No More: Engage Previously Unknown Website Visitors with Reverse IP Append

Typing on a laptop computer keyboard

Have you ever wanted to know exactly who is visiting your community’s website? Not just the number of hits you’re getting – actual information about the anonymous visitors who’ve taken the time to click around your website, and then leave without a trace – something that is much more frequent than anyone likes to admit. 

Get Your (Sales) Motor Running: Introducing Road to Ready

Road with a starting line

If your community made New Year’s resolutions at the turn of 2019, we’re guessing that “increase occupancy and lead conversion rates”' topped your list. As the senior living marketplace becomes more saturated and competitive, communities are being forced to re-look at how they market to and capture leads in an increasingly diversified society.

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