Sage Age Strategies

Leading Age is Right Around the Corner. We Hope to See You There!

There’s a chill in the air and it won’t be long until the 2017 Leading Age Annual Meeting & EXPO on October 29 - November 1, in New Orleans. Always one of senior living’s premier educational events, this year’s conference promises to be one of the best ever.

Leading Age

Conference

Annual Meeting

EXPO

New Orleans

October

November

Senior Living Industry

Booth #1150

Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities

As we’ve noted previously in our senior living blog, the emotional environment in which your message to older Americans is presented can be essential to its success. In fact, creating an emotional connection can make or break how your information is received, processed and responded to by senior audiences.

Does your messaging establish the correct mood and tone? Is it positive, hopeful and inspiring? Do the words and visuals resonate with what your prospects aspire to achieve? Does it evoke the desired emotional response?

Join Sage Age Strategies at the “DMA &Then” Conference!

We hope to see you at the upcoming DMA &THEN annual conference on October 8th-10th, 2017 at New Orleans, LA Ernest N. Morial Convention Center.

SMASH the Barriers to Your Website Performance and Kick Down the Door to Success!

Join SMASH Founding Partner Sage Age Strategies at the 2017 SMASH Conference at Loews Chicago O'Hare October 2-4 and make your conference experience a SMASHing success!

Building Your Referral Source Relationships Will Boost Your Census

In the senior living space, referral sources are traditionally the second most frequent source of referrals after friends and family. Research data indicates that referred individuals are more likely to become residents and are typically more cost-efficient to cultivate than unreferred prospects.

Therefore, the identification and cultivation of referral sources should be a high priority for an any growth-focused senior living or senior care provider today.