Sage Age Strategies

“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted out your favorite tailgate recipes, watched hours of breathless coverage and enjoyed seeing the advertising standouts during commercial breaks.

marketing

YMMV: Chasing the Dragon of Keyword Ranking

Do any of these phrases sound familiar to you?

“I searched senior living and my town and our community came up as the third listing, not the first!”

“Why I am doing so great in certain keyword rankings, but I’m lower in the listing in others?”

“We’ve paid to put all these keywords in our website and our advertisements, but we’re still not #1 when we search for them. What gives?”

Senior Living Marketing Trends for 2019 and Beyond

Happy New Year! It’s time to start making resolutions, finalizing plans and dreaming of everything ahead of us in 2019. While you’re welcoming the post-holiday rush to your communities and planning this year’s schedule for growing your business, take some time to think about marketing strategy, too. Are your messages as strong as possible? Are you achieving the distribution reach you’re hoping for? What can you be doing to ensure your marketing dollars are working as hard as possible? What are the hot trends for senior living marketing?

Senior living

marketing

Senior Living Marketing

We’re Unwrapping Our Newest Talent Just in Time for the Holidays!

Introducing the Latest Additions to Sage Age Strategies Who Are Helping Senior Living Communities Grow.

We’re growing again at Sage Age Strategies and excited to present these exceptional new members of our award-winning team. All have joined us in the past quarter and are already making significant contributions to our ever-growing list of senior living and senior care client-partners nationwide. We proudly introduce:

Senior Living Marketing

Our Sage Age Social Media Takeover: What We Learned and What Senior Living Communities Can Use

Today, social media represents a powerful marketing tool that growth-centered senior living communities are employing to increase consumer awareness, engagement and leads. And as social media marketing evolves and matures, new tactics are emerging that can further strengthen your community’s presence, reputation and appeal in the senior living marketplace.

social media

Engagement

marketing

Social Media Takeover

Senior Living Marketing