You might recall that Google introduced its game changing “Hummingbird” search engine algorithm a few years ago with much fanfare. Hummingbird signaled a significant change in the SEO world and the way senior living marketers approached their brand’s presence online.
If you’ve been involved in the senior living industry for awhile, you know that expectations for what a community provides have changed. Years ago, the conversation revolved primarily around meeting the physical and medical needs of residents. That’s still obviously very important! Ensuring the safety and care of your residents is, of course your top priority, as it is every community leader’s priority.
If you’ve ever worked on the events-specific side of marketing and sales, you know that hosting, attending or even sponsoring major events and conferences – and minor ones – can be both extremely effective and also extremely expensive.