Sage Age Strategies

Google Phantom Updates: Are You Ready?

A well-conceived marketing plan takes into consideration a whole slew of angles, from the hyperlocal to the World Wide Web. Each has the power to greatly influence your potential customer’s path to your door, and the easier and more positive you make that journey, the more likely you are to hear them knocking!

Google

Senior Living Industry

Understanding and Leveraging the Value of Hyperlocal News

Everywhere you look, experts are touting the importance of focusing on digital and online when it comes to your organization’s media and public relations efforts. By and large, given today’s media landscape, that’s a smart strategy. It’s true that the public relations world has changed drastically over the last decade or so, and much of that change has come about thanks to the proliferation of the internet.

Yesterday's News: Keeping Up With Your Target Market and Competition

Some years ago, a popular television show called Early Edition shared the story of a man who got tomorrow’s newspaper, today. With it, he was able to save lives and make a positive difference in his community. Chances are, you know a few marketers, business professionals and entrepreneurs who wouldn’t mind being treated to an early edition once in awhile, and perhaps for less selfless desires. Staying one step ahead of the market – and the competition – is a constant struggle, no matter what business you find yourself in.

Competition

Target Market

Nonprofit Organization

Why Maintaining Your Local Listings Matters

You’ve got a strong marketing program running, your sales team is hitting their stride, and it looks to be a great season. Unfortunately, if you aren’t paying attention to what folks find when they Google search you or look you up in a directory – specifically, what your local and online listings say about you – you’re missing a foundational part of your strategy.

Program Development and Optimization

Ask the average person what they think of when you say the words “senior living activities,” and chances are you’ll hear more than a few mentions of the word BINGO. It’s an unfortunate stereotype that countless senior living communities are battling through the implementation of more thoughtful, interesting programming (though to be fair, BINGO can be plenty of fun!).