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Understanding The Importance of Diversity in Advertising

On our blog, we’ve talked often about the importance of knowing your audience. If you’ve followed any of our advice, you hopefully understand why it’s critically important to know your audience if you’re hoping to create effective messaging and marketing that resonates with them.

At the same time, that doesn’t mean just honing in on the things you think your audience wants, or even speaking solely to that hyper-specific subset of customers you think will convert into paying residents.

Using Post-Purchase Surveys to Improve Marketing Efforts

A lot of the tips and techniques you find about improving your marketing relate to the actions you and your team take in order to raise awareness and ultimately turn a prospect into a paying customer. From social media to paid advertising, direct mail to email marketing campaigns – there’s no shortage of articles and insights into how to make these efforts even more effective as you look to acquire more customers and ultimately get a signed contract.

Incorporating Direct Mail into Your Integrated Marketing Strategy

In today’s marketing world, the opportunities and avenues for reaching your audience are vast, sometimes complicated, and often overwhelming. The growth and influence of digital marketing has especially contributed to this; every time you turn around, there’s a new way to reach your audience, whether it be through social media, new types of digital ads, blogging and content marketing, through brand influencers, with video – the list goes on!

Frequency or Reach – Deciding Based On Your Campaign's Goals

Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big picture idea of what you want to accomplish. Increase your prospective customer base, boost your sales, increase visibility and strengthen customer loyalty are all worthwhile goals of any such campaign, and many well-executed campaigns will hit the mark in several of these areas.

Refreshing Your Brand for Better Results

When you consider the way your community is perceived by the public, both in terms of prospective customers as well as your broader audience, it’s your brand you’re thinking about. “Brand” can seem like a nebulous concept, but in general, a good way to frame it is this: it’s what comes to mind (and to heart!) when your name is mentioned.

A brand has a lot of different parts, and the word “brand” is often used interchangeably to mean many different things, which is why it can sometimes be hard to have a clear discussion about it!

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