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Meet Your Prospects Where They Are – Literally: Introducing Sage Age’s New Geofencing Services

Arrow hitting the bullseye of a target

“Put yourself in your consumers shoes,” they say. “Meet your prospects where they are in their sales journey,” they say. “Get relevant messages to them ASAP so it’s still fresh in their mind when your value proposition hits,” they say. 

While for many years, marketing experts have used these phrases in a figurative way, a new technology in town is using those phrases literally. It’s called geofencing, and it’s changing the marketing landscape in a big way. 

Anonymous No More: Engage Previously Unknown Website Visitors with Reverse IP Append

Typing on a laptop computer keyboard

Have you ever wanted to know exactly who is visiting your community’s website? Not just the number of hits you’re getting – actual information about the anonymous visitors who’ve taken the time to click around your website, and then leave without a trace – something that is much more frequent than anyone likes to admit. 

Get Your (Sales) Motor Running: Introducing Road to Ready

Road with a starting line

If your community made New Year’s resolutions at the turn of 2019, we’re guessing that “increase occupancy and lead conversion rates”' topped your list. As the senior living marketplace becomes more saturated and competitive, communities are being forced to re-look at how they market to and capture leads in an increasingly diversified society.

“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted out your favorite tailgate recipes, watched hours of breathless coverage and enjoyed seeing the advertising standouts during commercial breaks.

YMMV: Chasing the Dragon of Keyword Ranking

Google bubble

Do any of these phrases sound familiar to you?​​

“I searched senior living and my town and our community came up as the third listing, not the first!”

“Why I am doing so great in certain keyword rankings, but I’m lower in the listing in others?”

“We’ve paid to put all these keywords in our website and our advertisements, but we’re still not #1 when we search for them. What gives?”

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