Sage Age Strategies

Why Maintaining Your Local Listings Matters

You’ve got a strong marketing program running, your sales team is hitting their stride, and it looks to be a great season. Unfortunately, if you aren’t paying attention to what folks find when they Google search you or look you up in a directory – specifically, what your local and online listings say about you – you’re missing a foundational part of your strategy.

Online Content

Program Development and Optimization

Ask the average person what they think of when you say the words “senior living activities,” and chances are you’ll hear more than a few mentions of the word BINGO. It’s an unfortunate stereotype that countless senior living communities are battling through the implementation of more thoughtful, interesting programming (though to be fair, BINGO can be plenty of fun!).

Tracking ROI for Decision Making and Resource Allocation

As senior living community leaders, many factors come into play when we make decisions, big or small. We have to weigh the thoughts and opinions of our fellow team members, and potentially board members, depending on where you work. Considering the views of our residents and their families is also key, and of course we all have our own personal experience and beliefs to draw upon.

Tracking ROI

Return on Investments

Business Decisions

Resources

Senior living

Senior Living Industry

Marketing and Public Relations

Market Research Series: Staying Competitive and Optimizing Your Offering

No one would make a major decision, like buying a house, a car or moving to a new town, without doing some research first. In the senior living industry, we expect our clients to spend a considerable amount of time weighing their options and choosing the community that makes the most sense for them.

Market Research Series

Optimizing Offering

marketing

Market Research Series: Location, Location, Location – Demand-Driven Market Identification

When it comes to opening a new community, you can have the most exceptional staff, stunning apartments, luxury amenities – and all of this at an affordable rate – but if you chose to root your business in a bad location, you’re doomed to fail regardless.

Market Identification

Importance