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Senior Living Marketing: How to Use Visuals to Break Through the Clutter

Cutting through the clutter, or “noise,” has always been a challenge for marketers seeking to create awareness, engage their customers and build their brands. It’s no different for senior living providers that are trying to gain competitive edge in a difficult economic environment.

Making Your First Impression Count: How to Make the Most of Initial Inquiries

Receptionist

As the saying goes, “You only get one chance to make a good first impression.” In today’s increasingly challenging and competitive senior living profession, these are important words that all providers should heed and be effectively trained on. Your success as a community may very well depend on it.

Senior Living Marketing: How to Optimize Your Local Search Engine Results

An important marketing strategy for senior living providers today is Search Engine Optimization, or SEO. It is a proven best practice for building awareness of your community and attracting attention to your website, your key benefits and points of differentiation, and your social media outlets.

How to Prepare Your Business for Successful Blogging: Key Steps You Can Follow

Blogs are playing an increasingly important role in educating prospects for lead generation that can be nurtured into sales. Your blog can be one of your most powerful marketing assets, especially if you focus on topics your prospects and customers will find most valuable and avoid the “hard sell”. Blogging adds a human dimension to your business by encouraging interaction and focusing on your customers’ agenda instead of your own.

The Fiscal Cliff and Beyond: What It All Means for Senior Living Providers

With senior living providers already dealing with increasing competition and an underperforming economy, the recent “fiscal cliff” drama added another element of uncertainty about the future.

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