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Over 27 Million Seniors Are Doing It!

What are they doing? They’re joining online social networks. And loving it.

This past year – 2011 – social networking by seniors almost doubled, going from 22 percent to 42 percent.

Yes, seniors are becoming much more comfortable using computers and the internet. And they’ve really become engaged in social networking.

Surprise! Grandma's Using Social Media!

According to www.pewinternet.org, a project of the Pew Research Center, social media use has grown dramatically across all age groups, but older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.

2011 GENERATIONS AWARD WINNERS ANNOUNCED

International Competition for Excellence in Senior Marketing

The Generations Award is an international competition for excellence in senior marketing aimed at professionals who have communicated to the 50+ Mature Market in one of 64 categories.  As part of its mission, the Generations Award supports the efforts of those who dedicate their outstanding talents towards reaching the senior community.

Dynamic Results: Top 5 Things To Do to Make Your Tours More Successful

Tours are a significant and strategic marketing and sales opportunity when it comes to the process of gaining a potential move-in. This can be a make or break experience for a prospect, and it’s important to keep some key tactics in mind when preparing to show someone the ins and outs of your community.

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