How to Use Facebook to Your Advantage: Tips for Growing Relationships with Your Customers

According to MarketingProfs TIPS FOR THE SOCIAL MARKETER, there are now more than 800 million people using Facebook every day. More than just a way to stay connected to friends and family, today Facebook is an essential tool for businesses in their social and on-line marketing initiatives.  

How to Improve Your Search Rankings: Key Tips for Senior Living Providers

Search engine optimization (SEO) is the process of increasing the visibility your website or a web page in a search engine's natural or un-paid ("organic") search results. In general, the earlier (or higher ranked) and more frequently your site appears in the search results list, the more visitors it will garner.

Senior Living Providers - Are You Saying What Your Customers Want to Hear?

Like most consumers in today’s challenging economy, individuals and families considering a senior living community for an aging loved one are looking for value. Typically led by a female adult child, these consumers are doing their homework and weighing the costs and benefits of various alternatives. What are the tangibles that each community offers? Which one provides the best solution to the family’s particular need? How does their pricing compare?

What Providers Should Know: The Things that Make Us Feel Old

In their efforts to create living environments that optimize residents' health, independence and emotional well being, it is important for senior living providers to understand those things that make us "feel" old. Beyond "age-appropriate" care and services, activities rooted in an understanding of the underlying psychological and psycho-physical aspects of aging can help to create happier, healthier, and more engaged residents.

Senior Living Business Growth: Using Social Media to Drive Sales

Although social media is a relatively new marketing medium, there is clear consensus that it can help with business growth.


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