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Our Senior Living Consulting Expertise Continues to Grow!

We Are Pleased to Welcome Jennifer Lottis, Senior Living Marketing & Sales Consultant

Our professional staff is growing yet again with the addition of Jennifer Lottis. As a consultant, Jennifer will serve the marketing and sales needs of our growing numbers of client-partners in the senior living and senior care industry – our company’s exclusive focus.

Using Market Research to Laser Target Your Demographic Audience

You and your team work hard every single day to provide a valuable service to your residents and their loved ones. Whether that means investing in updating your property, hiring the best activity leaders the market has to offer or partnering with local culinary experts to make your dining experience second to none, it all requires a considerable effort, not only in money but in time and energy and brainpower.

Expanding Services To Meet Demand

For most businesses, performing consistently at the same level month over month, year over year, isn’t enough. From a variety of perspectives, growth is a requirement in order to keep up with increased costs on everything from food to energy bills to cost of living increases for employees.

Why Online Lead Nurturing Is NOT Optional

The word “nurture” probably conjures up a few different images, depending on your own personal experience. For some, images of a gardener’s loving hand might crop up as he or she tenderly nurtures budding plants to bloom. Others – parents, most likely! – probably think about nurturing their own children, guiding them thoughtfully through the various challenges they encounter. If you’re a marketer, though, your mind probably goes straight to sales – and for good reason.

Selling Your Story: Developing Compelling PR

You know as well as anyone that your community, from the residents and their families to the staff, is chock full of great stories worth telling. You probably hear them nearly daily, in fact. From the resident who breaks records in his or her chosen sport and the family who donates generously to your annual holiday drive to the employee who goes above and beyond every single day without seeking any recognition, there’s a treasure trove of anecdotes you probably wish others could hear.

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