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Opening the Heart: Why Emotionally Evocative Messaging Works for Senior Living Communities

As we’ve noted previously in our senior living blog, the emotional environment in which your message to older Americans is presented can be essential to its success. In fact, creating an emotional connection can make or break how your information is received, processed and responded to by senior audiences.

Does your messaging establish the correct mood and tone? Is it positive, hopeful and inspiring? Do the words and visuals resonate with what your prospects aspire to achieve? Does it evoke the desired emotional response?

Building Your Referral Source Relationships Will Boost Your Census

In the senior living space, referral sources are traditionally the second most frequent source of referrals after friends and family. Research data indicates that referred individuals are more likely to become residents and are typically more cost-efficient to cultivate than unreferred prospects.

Therefore, the identification and cultivation of referral sources should be a high priority for an any growth-focused senior living or senior care provider today.

Post Harvey-Irma Wake Up Call: Is Your Disaster Plan Ready to Roll?

You don’t have to live in the hurricane belt to be prepared for extreme emergency scenarios and have a plan in place to overcome them. Disasters come in many forms – natural and man-made – and can strike with little or no notice to you and your residents.

Tornadoes, freezing rain, power grid outages, wildfires, flash floods and trucks overturning with toxic chemicals are just a few of the many disaster events that can affect wide geographic areas and their senior living providers.

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