Surprise! Grandma's Using Social Media!

According to, a project of the Pew Research Center, social media use has grown dramatically across all age groups, but older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.


International Competition for Excellence in Senior Marketing

The Generations Award is an international competition for excellence in senior marketing aimed at professionals who have communicated to the 50+ Mature Market in one of 64 categories.  As part of its mission, the Generations Award supports the efforts of those who dedicate their outstanding talents towards reaching the senior community.

Dynamic Results: Top 5 Things To Do to Make Your Tours More Successful

Tours are a significant and strategic marketing and sales opportunity when it comes to the process of gaining a potential move-in. This can be a make or break experience for a prospect, and it’s important to keep some key tactics in mind when preparing to show someone the ins and outs of your community.

Interactive Connectivity: Why Social Media?

When approaching any prospective client, all desire the personal touch. One of the most prominent factors in choosing a place to live has to do with trust and appeal.  Social media provides the opportunity for adults to connect on a vigorous level and really attaches a voice to the brand being marketed. This internally manifests a sensation of charm within a potential consumer and also gives the company the ability to control and manage it’s desired marketing message.


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