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Digital Marketing Has Totally Changed Strategy. Have You Updated Yours?

Digital (online) marketing is evolving and growing in importance every day. It has become a major force in business-to-consumer strategy and is now outpacing more traditional marketing approaches in performance and results.

Experts say that for those of us who operate in the senior living and senior care world, we have a simple choice – keep up with progress or fall behind.

Challenging “Drive By” as a Lead Source: Why Accurate Source Data is Vital to Your Lead Generation

One of the most important yet underappreciated elements of the senior living sales process is the identification of the original source of a lead. Did the prospect’s interest in your community originate from an ad in the local newspaper, a digital marketing campaign, an organic web search or a public seminar on a current senior living topic?

Knowledge is power and lead source information is crucial in optimizing the performance of both your integrated marketing strategy and your media budget allocation plan as measured in ROI.

Breaking News for Your Marketing ROI: Next-Gen Message Targeting Just Changed the Game

You work diligently to create a cost-effective marketing plan that will boost your lead generation and improve your ROI. You make sure your strategy checks all the appropriate boxes.

Geographic market information? Check!

Consumer demographic data? Check!

Multi-channel media strategy? Check!

Value proposition? Check!

Key points of differentiation? Check!

Answering the Call – To Action, That Is!

You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All you have to do now is sit back and wait for the phone to start ringing or the emails to come pouring in.

Well, not quite. If you’re not adding a carefully crafted Call to Action (CTA) at the end of your marketing masterpiece – one that’s as compelling as your key messaging and useful content – you’re very likely hurting your response!

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