Sage Age Strategies

Defining Your Lead’s Unique Buying Journey

Your prospective customer has a need. You have a product or service that meets their need. They hand over a check to purchase your services. Their need is met.

That’s the A-to-Z progression of a lead’s buying journey. The thing is … there’s a whole heck of a lot that goes on between point A and point Z! And, if we’re being honest, there’s quite a bit that goes on before your prospective customer even gets to Point A, too. Why does that matter?

Senior living

Senior Living Industry

marketing

Leads

Market Research for Better Planning: A Case Study with Clarity Pointe

The idea that a single initiative could give you and your team answers about everything from proper pricing models and expected vacancy rates to the ROI of a community renovation may seem like fantasy, but thanks to the world of in-depth data, it’s 100 percent a reality. That data is what comes from smart market research, and it can provide in-depth insight into a whole slew of questions you may have about your community, your market and your audience.

Memory Care Assisted Living

Senior Living Industry

Dynamic Email Marketing for Better Customer Experience

If you’ve ever received a handwritten note of thanks, you know that the written word is far from a dead communication medium. Done well, written communication can reach your audience in ways traditional advertising, billboards, social media and other avenues cannot, as well as create a connection that drives conversations.

The Importance of Audience: Effective Daypart Targeting

In years past, advertising – or, at least, choosing where to advertise – was a pretty simple task because there were only so many mediums to work with. They are what we refer to today as “traditional” advertising avenues and are largely print-based. From magazines to posters, pamphlets to newspapers and even billboards, these mediums were pretty straightforward – at least when compared to the options businesses have today!

Creating a Seamless Brand Experience, Online and Offline

With all the buzz around online, digital marketing, it’s easy to lose sight of more traditional – but still very viable – offline marketing avenues. Some large organizations have entire departments separately devoted to running independent campaigns and programs that, to a consumer, bear no resemblance to one another.

Traditional Marketing

design