As senior living marketing continues to evolve and advance, digital marketing strategies and techniques are playing an increasingly prominent role in the lead generation and growth plans of senior living communities nationwide. And for good reason!
At one time, traditional marketing was all that was needed to grow a thriving senior community. Most senior living providers simply relied on the advertising methods they were used to: print, direct mail, television and radio.
Every basic marketing course teaches the importance of the “marketing mix” as designated by the Four Ps: product, place, price and promotion. Simply speaking, marketing is about providing your prospective customers with the right product at the right place at the right price at the right time.
We all know that personal engagement is a key ingredient for effective lead generation in the senior living space. The connectivity of your content and how it resonates with your prospects’ needs and life circumstances is a priority whether your target audience is older Americans, adult children or senior living referral sources.
We all know the first rule of marketing: Know Thy Customer!
Sage Age Strategies prides itself in gathering information on every detail of customers and their buying habits. Our focus is to understand the customer at the granular level with research techniques that identify the basic DNA of prospects and buyers.
