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Why Online Lead Nurturing Is NOT Optional

The word “nurture” probably conjures up a few different images, depending on your own personal experience. For some, images of a gardener’s loving hand might crop up as he or she tenderly nurtures budding plants to bloom. Others – parents, most likely! – probably think about nurturing their own children, guiding them thoughtfully through the various challenges they encounter. If you’re a marketer, though, your mind probably goes straight to sales – and for good reason.

Selling Your Story: Developing Compelling PR

You know as well as anyone that your community, from the residents and their families to the staff, is chock full of great stories worth telling. You probably hear them nearly daily, in fact. From the resident who breaks records in his or her chosen sport and the family who donates generously to your annual holiday drive to the employee who goes above and beyond every single day without seeking any recognition, there’s a treasure trove of anecdotes you probably wish others could hear.

Save the Date – Planning for Effective Mail Drops

On our blog, we talk quite a bit about the opportunities that the internet and digital media has created in terms of marketing to seniors and their families. It’s no secret that the advent of this realm has been a boon for many a marketing strategist looking for new, creative ways to reach his or her target audience. The opportunities are pretty much limitless, and within the senior living realm, where many seem to lag behind in terms of up-and-coming marketing strategies, those who are first out the gate often have a lot to gain.

Keep It Clean: Focus on Clutter-Free Design

For many industries, design has gone from a sole department, and even an afterthought, to an extremely critical part of the overall business strategy. It’s no longer enough to make a design that works; consumers are judging products and services on new and different criteria, and having a design that moves them can go a long way in making a positive impression and, ultimately, making the sale.

Defining Your Lead’s Unique Buying Journey

Your prospective customer has a need. You have a product or service that meets their need. They hand over a check to purchase your services. Their need is met.

That’s the A-to-Z progression of a lead’s buying journey. The thing is … there’s a whole heck of a lot that goes on between point A and point Z! And, if we’re being honest, there’s quite a bit that goes on before your prospective customer even gets to Point A, too. Why does that matter?

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