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Defining Your Lead’s Unique Buying Journey

Your prospective customer has a need. You have a product or service that meets their need. They hand over a check to purchase your services. Their need is met.

That’s the A-to-Z progression of a lead’s buying journey. The thing is … there’s a whole heck of a lot that goes on between point A and point Z! And, if we’re being honest, there’s quite a bit that goes on before your prospective customer even gets to Point A, too. Why does that matter?

Market Research for Better Planning: A Case Study with Clarity Pointe

Market Research

The idea that a single initiative could give you and your team answers about everything from proper pricing models and expected vacancy rates to the ROI of a community renovation may seem like fantasy, but thanks to the world of in-depth data, it’s 100 percent a reality. That data is what comes from smart market research, and it can provide in-depth insight into a whole slew of questions you may have about your community, your market and your audience.

Dynamic Email Marketing for Better Customer Experience

The Importance of Audience: Effective Daypart Targeting

Effective Dayparting

In years past, advertising or, at least, choosing where to advertise was a pretty simple task because there were only so many mediums to work with. They are what we refer to today as “traditional” advertising avenues and are largely print-based. From magazines to posters, pamphlets to newspapers and even billboards, these mediums were pretty straightforward – at least when compared to the options businesses have today!

Creating a Seamless Brand Experience, Online and Offline

With all the buzz around online, digital marketing, it’s easy to lose sight of more traditional – but still very viable – offline marketing avenues. Some large organizations have entire departments separately devoted to running independent campaigns and programs that, to a consumer, bear no resemblance to one another.

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