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The Price Is Right: Competitive Pricing Strategies

In the senior living world, “sticker shock” can be a pretty profound reality for many families unaccustomed to what the average costs of living in a senior living community may be. The costs go far beyond your basic “rent” for most communities, but sometimes that’s all families expect to see when they sit down to discuss fees. As professionals in the senior living world, we’re exposed to – and understand – the realities of pricing structures, but many families are not, and it can often come as a bit of an unpleasant surprise.

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