Harvest season is almost upon us – one of our favorite times of the year. Soon, farmers will be reaping the bounty that has grown thanks to their knowledge and hard work, and we’ll all enjoy apples, corn mazes, delicious pies and a score of other delicacies. (Pumpkin...
Success, as we all know, is something that must be cultivated year after year. Think of a pro baseball scout searching for the best new recruits for his team. After he identifies a worthy recruit, he develops and nurtures the relationship until, finally, the new star...
No one would argue the fact that effective lead generation and sales funnel management leading to new sales are the lifeblood of any senior living community today. Absent a continuous stream of new prospects and potential purchasers, even the most reputable and...
June 21 is a very important date for all of us at SageAge Strategies and our many memory care client-partners nationwide. The date marks the Summer Solstice, the celestial event that the Alzheimer’s Association® has chosen to recognize The Longest Day® and an...
In the senior living space, referral sources are traditionally the second most frequent source of referrals after friends and family. Research data indicates that referred individuals are more likely to become residents and are typically more cost-efficient to...
You don’t have to live in the hurricane belt to be prepared for extreme emergency scenarios and have a plan in place to overcome them. Disasters come in many forms – natural and man-made – and can strike with little or no notice to you and your residents. Tornadoes,...
One of the most important yet underappreciated elements of the senior living sales process is the identification of the original source of a lead. Did the prospect’s interest in your community originate from an ad in the local newspaper, a digital marketing campaign,...
As any marketing professor will tell you, resonant messaging, reach, frequency and targeted media are essential for any successful marketing strategy. Today, the media options for reaching the senior living market have become much more plentiful, due largely to the...
If you’ve been involved in the senior living industry for awhile, you know that expectations for what a community provides have changed. Years ago, the conversation revolved primarily around meeting the physical and medical needs of residents. That’s still obviously...
Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big picture idea of what you want to accomplish. Increase your prospective customer base, boost your sales, increase visibility and strengthen customer loyalty...
The senior living industry is, at its core, all about relationships. You develop deep and meaningful relationships with your residents, most of all, as you meet them, bring them into your community, learn from them, help them enjoy their lives to the fullest, witness...
Public relations (PR) is sometimes seen as the “spin” creator for many companies. A lot of people see the practice of public relations as a way to put a certain spin on a story in order to use it to your benefit, even if it may not really be a positive story, or to...