Harvest season is almost upon us – one of our favorite times of the year. Soon, farmers will be reaping the bounty that has grown thanks to their knowledge and hard work, and we’ll all enjoy apples, corn mazes, delicious pies and a score of other delicacies. (Pumpkin...
Programming & Outreach
Grow Your Occupancy, Your Community and Yourself
Success, as we all know, is something that must be cultivated year after year. Think of a pro baseball scout searching for the best new recruits for his team. After he identifies a worthy recruit, he develops and nurtures the relationship until, finally, the new star...
Why Resident-Focused Research is Critical to Your Senior Living Community’s Success Today
No one would argue the fact that effective lead generation and sales funnel management leading to new sales are the lifeblood of any senior living community today. Absent a continuous stream of new prospects and potential purchasers, even the most reputable and...
Sage Spotlight: “The Longest Day” and Abe’s Garden’s Role in Advancing Memory Care Innovation
June 21 is a very important date for all of us at SageAge Strategies and our many memory care client-partners nationwide. The date marks the Summer Solstice, the celestial event that the Alzheimer’s Association® has chosen to recognize The Longest Day® and an...
Building Your Referral Source Relationships Will Boost Your Census
In the senior living space, referral sources are traditionally the second most frequent source of referrals after friends and family. Research data indicates that referred individuals are more likely to become residents and are typically more cost-efficient to...
Post Harvey-Irma Wake Up Call: Is Your Disaster Plan Ready to Roll?
You don’t have to live in the hurricane belt to be prepared for extreme emergency scenarios and have a plan in place to overcome them. Disasters come in many forms – natural and man-made – and can strike with little or no notice to you and your residents. Tornadoes,...
Challenging “Drive By” as a Lead Source: Why Accurate Source Data is Vital to Your Lead Generation
One of the most important yet underappreciated elements of the senior living sales process is the identification of the original source of a lead. Did the prospect’s interest in your community originate from an ad in the local newspaper, a digital marketing campaign,...
Cross-Channel Messaging: Integrating Your Media Strategy for Success
As any marketing professor will tell you, resonant messaging, reach, frequency and targeted media are essential for any successful marketing strategy. Today, the media options for reaching the senior living market have become much more plentiful, due largely to the...
The Tour Test: Polishing Your Community’s First Impression
If you’ve been involved in the senior living industry for awhile, you know that expectations for what a community provides have changed. Years ago, the conversation revolved primarily around meeting the physical and medical needs of residents. That’s still obviously...
Frequency or Reach – Deciding Based On Your Campaign’s Goals
Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big picture idea of what you want to accomplish. Increase your prospective customer base, boost your sales, increase visibility and strengthen customer loyalty...
Tips For Devising An Integrated Media Plan
The senior living industry is, at its core, all about relationships. You develop deep and meaningful relationships with your residents, most of all, as you meet them, bring them into your community, learn from them, help them enjoy their lives to the fullest, witness...
Sharing the Stories Your Audience Wants to Hear
Public relations (PR) is sometimes seen as the “spin” creator for many companies. A lot of people see the practice of public relations as a way to put a certain spin on a story in order to use it to your benefit, even if it may not really be a positive story, or to...