One of the great ironies of the COVID-19 pandemic is that we’re more physically isolated than ever ... yet, for many of us, we’re more connected than we have ever been. That’s good news, says Sean Ochester, Executive Vice President of Digital & Integrated Strategy...
You know that old stereotype that says senior citizens can’t technology? Well, it’s time to toss that cliché out the browser window. For some time now, seniors have been taking the Internet by storm and are becoming nearly as active as those dang kids. #whoknew? It’s...
Today, social media represents a powerful marketing tool that growth-centered senior living communities are employing to increase consumer awareness, engagement and leads. And as social media marketing evolves and matures, new tactics are emerging that can further...
Working in harmony, paid search and paid social advertising strategies can make beautiful music for your senior living community’s bottom line. Today, experts inside and outside the senior living space agree that each tactic – paid search (a.k.a. pay-per-click...
The recent negative publicity surrounding the policies and procedures of Facebook have many senior living providers questioning their social media strategies these days. And appropriately so. The good news is that social media remains a highly effective tool for...
The latest numbers are in. And what they say is that blogging should be an integral part of your senior living community’s overall lead generation and social media strategy. Why? Because blogging can make a measurable difference in your senior living community’s...
As senior living marketing continues to evolve and advance, digital marketing strategies and techniques are playing an increasingly prominent role in the lead generation and growth plans of senior living communities nationwide. And for good reason! Leading-edge...
At one time, traditional marketing was all that was needed to grow a thriving senior community. Most senior living providers simply relied on the advertising methods they were used to: print, direct mail, television and radio. But times have changed. People are...
Digital (online) marketing is evolving and growing in importance every day. It has become a major force in business-to-consumer strategy and is now outpacing more traditional marketing approaches in performance and results. Experts say that for those of us who operate...
Most senior living providers have had experience with email marketing by now. Granted, it’s not the “shiny new thing.” But it still has its place. Although social media and social marketing strategies have received the lion’s share of attention in recent years, email...
You might recall that Google introduced its game changing “Hummingbird” search engine algorithm a few years ago with much fanfare. Hummingbird signaled a significant change in the SEO world and the way senior living marketers approached their brand’s presence online....
There’s a reason why many organizations and businesses rely on marketing plans that lean heavily on more “traditional” tactics, such as print, radio, television and word of mouth, to generate results. These methods, while traditional, are still very effective! Today’s...