Social Media & Online

How to Get MORE Out of Your Email Database

How to Get MORE Out of Your Email Database

Most senior living providers have had experience with email marketing by now. Granted, it’s not the “shiny new thing.” But it still has its place. Although social media and social marketing strategies have received the lion’s share of attention in recent years, email...

Google Phantom Updates: Are You Ready?

Google Phantom Updates: Are You Ready?

A well-conceived marketing plan takes into consideration a whole slew of angles, from the hyperlocal to the World Wide Web. Each has the power to greatly influence your potential customer’s path to your door, and the easier and more positive you make that journey, the...

Why Maintaining Your Local Listings Matters

Why Maintaining Your Local Listings Matters

You’ve got a strong marketing program running, your sales team is hitting their stride, and it looks to be a great season. Unfortunately, if you aren’t paying attention to what folks find when they Google search you or look you up in a directory – specifically, what...

Why Online Lead Nurturing Is NOT Optional

Why Online Lead Nurturing Is NOT Optional

The word “nurture” probably conjures up a few different images, depending on your own personal experience. For some, images of a gardener’s loving hand might crop up as he or she tenderly nurtures budding plants to bloom. Others – parents, most likely! – probably...

CRM Integration for Seamless Lead Follow Up

CRM Integration for Seamless Lead Follow Up

No matter your role in the customer relations process, whether you’re a sales manager, CEO or somewhere in between, you’ve no doubt spent considerable time trying to figure out the best way to manage, and keep in touch with your customers. They’re the lifeblood of...