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Digital Event Marketing: An Integrated Approach

Digital Event Marketing: An Integrated Approach

If you’ve ever worked on the events-specific side of marketing and sales, you know that hosting, attending or even sponsoring major events and conferences – and minor ones – can be both extremely effective and also extremely expensive. Sponsoring events is a cost in...

How to Bridge the Gap Between Print and Online Media

How to Bridge the Gap Between Print and Online Media

Before the advent of digital media, it could have been said that advertisers and marketers had a pretty straightforward job. Or, at least, their jobs were less complicated when compared to what today’s marketers and advertisers face. One of the biggest changes to the...

Are You Looking at Total Lifetime Giving Reports?

Are You Looking at Total Lifetime Giving Reports?

Have you calculated total lifetime giving for your donors? Most software has this report. It is often very enlightening to you and to the donors. I have often met with donors and honored them for their total giving. It is very powerful and can lead to a gift planning...

Tips for Being Your Customer’s First Choice

Tips for Being Your Customer’s First Choice

Are you selling your community or solving your prospective customer’s problems?There’s a big difference. Especially in the mind of your customers! Today’s senior living consumers, who are frequently the adult daughters of aging parents, are more informed, more...