Every basic marketing course teaches the importance of the “marketing mix” as designated by the Four Ps: product, place, price and promotion. Simply speaking, marketing is about providing your prospective customers with the right product at the right place at the...
If you’ve ever worked on the events-specific side of marketing and sales, you know that hosting, attending or even sponsoring major events and conferences – and minor ones – can be both extremely effective and also extremely expensive. Sponsoring events is a cost in...
Before the advent of digital media, it could have been said that advertisers and marketers had a pretty straightforward job. Or, at least, their jobs were less complicated when compared to what today’s marketers and advertisers face. One of the biggest changes to the...
Say goodbye to the traditional, one-size-fits-all tour – for your prospects’ sake and yours! That’s the message of Melinda Schmitz, Executive Vice President & Senior Consultant for SageAge Strategies. Melinda says, “Personal tours are a powerful tool for...
In the senior living industry, direct mail continues to play an important role in our integrated multichannel growth strategy. Direct mail offers precision targeting of key customer groups in a variety of important ways including age, income, geographic location,...
In a given month, how many senior living “shoppers” visit your website, but for whatever reason — lack of time or otherwise — never take the “next step” and contact you? Do you just accept it as part of the price of doing business in the e-commerce age?What if your...
SageAge Strategies is very proud to announce that we have been honored with another prestigious national award for excellence in senior living marketing and growth strategy – this one for our expertise in the increasingly vital discipline of web site architecture and...
Have you calculated total lifetime giving for your donors? Most software has this report. It is often very enlightening to you and to the donors. I have often met with donors and honored them for their total giving. It is very powerful and can lead to a gift planning...
Are you selling your community or solving your prospective customer’s problems?There’s a big difference. Especially in the mind of your customers! Today’s senior living consumers, who are frequently the adult daughters of aging parents, are more informed, more...
A strong sales team working in conjunction with an effective marketing plan is an essential ingredient for your community’s census growth. Combined with customer service excellence, resident satisfaction and a strong brand reputation in your market region, sales...