Rockwood

Rockwood

Rockwood Hawthorne, a retirement community in North Spokane, Washington, is expanding its independent living offering on campus, building new apartments and villas. To generate leads for the new construction, they partnered with Sage Age for an integrated lead generation campaign. We presented a three-part strategy, including a comprehensive integrated campaign featuring print ads, landing pages, direct mail, eblasts, automated marketing, pay-per-click ads, social media ads and posts. The goal of the strategy was to generate leads to build a priority program, then convert to depositors.