Our Consulting Group has an in-depth knowledge of the senior living market, and they know where the market is moving. Whether it’s creating occupancy solutions, promoting a new community or program or developing a new brand, our Consulting Group consists of strategic marketing and business growth experts whose vision helps the senior living space connect the realities of today with the opportunities of tomorrow.
An in-depth knowledge of the strengths and weaknesses of your competitors, as well as your own organization, is also an essential ingredient for maximizing your own brand equity and performance in the marketplace.
As a key component of the strategic planning and business development process, Sage Age’s experienced competitive analysis and mystery (secret) shopping team provides you with the market intelligence you need to mitigate competitive threats, institute countermeasures, identify opportunities to use competitor shortcomings to your advantage, strengthen your own business processes and meet unfulfilled needs in the marketplace. Our skilled research staff conducts competitive studies on a routine basis and is highly adept at uncovering valuable information that becomes an essential part of your organizational planning and business strategy.
Our Creative Strategy and Design team excels in helping our client-partners “connect” with seniors and their adult children through customized newsletters, advertising, collateral materials, web designs and public events to bring you and your target audience closer together – and all designed to increase the level of familiarity and comfort with your facilities, your people, your services and your brand’s value proposition. The hallmarks of our signature web design architecture are striking visuals, compelling messaging and intuitive layouts. When it comes to lead generation, our experienced creative team delivers captivating and persuasive messages that compel prospects to take action.
Always on the leading edge of innovation, the Sage Age Technology and Online Marketing team excels in maximizing search engine and brand optimization to ensure that consumers are effectively directed to your site. Our team also uses the latest innovations such as user preference coding, or “remarketing,” to identify interested prospects and share useful messages of interest to them. Beyond attracting industry acclaim and recognition, our technology and online marketing efforts achieve our client-partners’ business goals.
Using the latest information available, our experienced media planners optimize message targeting, reach and frequency to achieve the most effective results and the most efficient use of your media budget. They also utilize the most effective social media strategies available today such as blogs, Facebook, Twitter, Instagram and other options to increase your visibility and grow your organization.
At Sage Age Strategies, we’ve specialized in direct marketing to the senior adult market for over 25 years. We provide a comprehensive array of start-to-finish direct mail solutions that will enable you to generate larger numbers of prospects. Whether your need requires an individual mailing or a multi-phase campaign, we offer customized, proven solutions that entail evidence-based strategy, award-winning creative designs and flawless execution. We help you to achieve an immediate impact on lead generation and viable prospects, whether you are targeting referral sources, senior adults, adult children or healthcare professionals.