Hands up: how many of you out there are still wearing disco leisure suits? While you may still have one of those bad boys hanging up in a closet somewhere (hey – it’s a great Halloween costume), we doubt that any of you are Saturday Night Fever-ing it on a regular...
It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted out your favorite tailgate recipes, watched hours of breathless coverage and enjoyed seeing the advertising standouts during commercial breaks. It’s amazing...
As a group, consumers are a pretty fickle population. That includes you and me, too! Just take a look at your own habits for evidence. What excites, thrills or intrigues you about a particular brand and their product or service could easily change tomorrow. The brands...
Developing an SEO strategy that optimizes both your brand and community locations in the Search Engine Results Page (SERP) is paramount to your company’s digital marketing success. Whether your company operates three communities or 50+ communities, it’s important that...
Do your caregivers know what stimuli can trigger difficult behaviors and can they respond appropriately?Can they interpret what a resident needs when the resident cannot communicate well?Do they know how to talk to residents at different stages of their disease?Do...
Senior living organizations occasionally find themselves in a situation where they need to revamp, revitalize, or completely redefine their brands. The reasons may include sluggish referrals and sales, a challenging new competitor in the market, or even an unexpected...
When asked, leaders in the senior living industry can easily state their organizational "brand" statements and value propositions, i.e. the things that set them apart in the marketplace and position them as "preferred providers" in their respective niche markets. But...