Investing in the creation of a sound sales outreach strategy is the cornerstone of your business. Without sales, your business would slowly grind to a halt – that much goes without saying. But even if you have the most thoughtful, strategic sales plan in place, your...
National statistics tell us that the current industry average for “tour to sale” conversion is 22 percent. How would you like to have a “tour to sale” ratio of 50 percent or higher? According to Karen Nelson Crolius, Senior Vice President & Senior Consultant for...
Today, there are an increasing number of highly sophisticated marketing tools and techniques that are changing the game in senior living occupancy growth, brand building and return on investment(ROI). “Remarketing” content optimization for Page One search rankings and...
There is a reason why most physicians and surgeons today practice what is called “evidence-based medicine,” or EBM. Simply put, doctors follow these medical “best practices” because they have been proven to deliver the highest rates of success for their...
As technology continues to advance and enables us to better understand the world around us, data is playing an increasingly important role in our lives. Today, leading organizations painstakingly collect, analyze and utilize information for various processes, products...
These days, every senior living provider, from assisted living residences to continuing care retirement communities, and everyone in between, has a website. But just having a website, regardless of how attractive it is, is not enough. Your website has to work...