SageAge Named One of the Top 5 Agencies in Graphic Design USA Competition SageAge Strategies is extremely proud to announce that we and several of our client-partners have been honored for the excellence of our work by Graphic Design USA’s (GDUSA’s) American Health +...
Direct Mail
Answering the Call – To Action, That Is!
You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All you have to do now is sit back and wait for the phone to start ringing or the emails to come pouring in. Well, not quite. If you’re not adding a carefully...
Cross-Channel Messaging: Integrating Your Media Strategy for Success
As any marketing professor will tell you, resonant messaging, reach, frequency and targeted media are essential for any successful marketing strategy. Today, the media options for reaching the senior living market have become much more plentiful, due largely to the...
Incorporating Direct Mail into Your Integrated Marketing Strategy
In today’s marketing world, the opportunities and avenues for reaching your audience are vast, sometimes complicated, and often overwhelming. The growth and influence of digital marketing has especially contributed to this; every time you turn around, there’s a new...
How to Improve Your Direct Mail Strategy Through Database Analysis
You may think you know your target audience, but if you’re not taking advantage of database analysis, you might be missing out on key metrics that can help shape your marketing strategy for improved outcomes. “Delivering on your prospect’s expectations requires a...
Vanity Phone Numbers and a String of “pURLs”: Tips for Optimizing Your Direct Mail ROI
In the senior living industry, direct mail continues to play an important role in our integrated multichannel growth strategy. Direct mail offers precision targeting of key customer groups in a variety of important ways including age, income, geographic location,...