Today, social media represents a powerful marketing tool that growth-centered senior living communities are employing to increase consumer awareness, engagement and leads. And as social media marketing evolves and matures, new tactics are emerging that can further...
Working in harmony, paid search and paid social advertising strategies can make beautiful music for your senior living community’s bottom line. Today, experts inside and outside the senior living space agree that each tactic – paid search (a.k.a. pay-per-click...
The recent negative publicity surrounding the policies and procedures of Facebook have many senior living providers questioning their social media strategies these days. And appropriately so. The good news is that social media remains a highly effective tool for...
According to Nielsen and NM Incite’s latest social media study titled, “State of the Media: The Social Media Report 2012” the popularity of social media continues to grow and is having a profound influence on how Americans shop and buy. The recent report provides...
The rise of social media has opened new doors and created new opportunities for senior living providers to expand their “touches” with both current and prospective customers and their families. For an industry whose “product” is highly personalized and relationship...
Facebook is the social networking site on the web. A Facebook page allows you to create a presence for your senior living community that looks and behaves just like the social user profiles. This page lets you connect and engage with your referral...