2020 has had a lot of … well, let’s just say interesting occurrences. For us at Sage Age Strategies, we have an occurrence that we’re awfully excited to share and celebrate: our 37th anniversary. In honor of our 37 years of delivering strategic marketing and business...
Virtual happy hours. Virtual movie date nights. Virtual home tours. “Virtual” is definitely the cultural buzzword these days as COVID-19 has, and continues to, virtually change everything from how we live, love and do business. At the beginning of the pandemic,...
“Change is the only constant in life.” - Heraclitus A year ago, could you have imagined the state we are currently in? COVID-19 has been a force that we never could have imagined, interrupting marketing efforts, disrupting business plans and changing the course of...
There’s a great quote by psychologist Abraham Maslow (of Maslow’s hierarchy of needs) that’s been on our minds lately: "One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again..." We think this quote is especially true...
We don’t need to tell you how important surveys are to the senior living business – and to business in general. They’re a great, fast and fairly affordable way to collect data from your leads as well as your current residents. You get the benefit of verbatim responses...
As Vice President of Consulting for Sage Age and author of Sage Age's popular GROW sales training, Deborah Potter does a lot of traveling to senior living communities. “I spend countless hours watching professionals in our industry sell, and countless hours learning...
“Good copywriting is an incredibly powerful tool for anyone in the senior living marketing space,” says Karole M. Criswell, Senior Writer for Sage Age Strategies. “It promotes your community in a compelling way, positions you as...
That “new car” smell. Scooping into a freshly opened jar of peanut butter. Stepping onto new-fallen snow. What’s the common denominator? Well, besides being strangely satisfying, they’re all the start of something new. And we, as humans, love the idea of something...
Holy holiday season, Batman! It seems like just yesterday we were writing our hot take on Senior Living Marketing Trends for 2019, and now we’re hanging lights, pulling out our ugly holiday sweaters and gearing up for the ball to drop on New Year’s Eve. It’s the time...
Cookie-cutter. One-size-fits-all. Generic. Any of those words sound enticing to you? We didn’t think so. These days, customization and personalization are kings in the marketplace. Gone are the days when people wanted to be “just like everyone else” with a white...
MONTOURSVILLE, Pa. – Sage Age Strategies’ Founder and CEO Faith Ott recently announced that Senior Living Executive Deanna Ziemba has joined the Sage Age Team as Senior Consultant. “Deanna will provide valuable strategic expertise, operational insight and guidance to...
There’s an old parable that tells the story of a group of blind men who wanted to know what an elephant looked like. Each man reaches out to touch the elephant and explains to the others what they experience. One takes hold of the trunk and exclaims that it’s “like a...