Media

Time Flies When You’re Focused on Success

Time Flies When You’re Focused on Success

Happy birthday to us, Happy birthday to us, Happy birthday, dear SageAge… It’s hard to believe it, but on August 3, we will be celebrating our 36th birthday. And boy, oh boy, the world looks a lot different than it did when we opened our doors in 1983. Back then The...

Tips For Devising An Integrated Media Plan

Tips For Devising An Integrated Media Plan

The senior living industry is, at its core, all about relationships. You develop deep and meaningful relationships with your residents, most of all, as you meet them, bring them into your community, learn from them, help them enjoy their lives to the fullest, witness...

Selling Your Story: Developing Compelling PR

Selling Your Story: Developing Compelling PR

You know as well as anyone that your community, from the residents and their families to the staff, is chock full of great stories worth telling. You probably hear them nearly daily, in fact. From the resident who breaks records in his or her chosen sport and the...

How to Bridge the Gap Between Print and Online Media

How to Bridge the Gap Between Print and Online Media

Before the advent of digital media, it could have been said that advertisers and marketers had a pretty straightforward job. Or, at least, their jobs were less complicated when compared to what today’s marketers and advertisers face. One of the biggest changes to the...

Is Your Public Relations Plan Integrated?

Is Your Public Relations Plan Integrated?

Too often, an organization’s marketing, media relations, public relations, sales and content strategies exist in their own defined silos. At times, keeping things compartmentalized makes them easier to handle, but when it comes to building an effective...