Even though 2020 has been filled with uncertainty and upended many things about life as we know it, it’s comforting that there are still some certainties we can cling to. The sun will rise in the east and set in the west. An object in motion tends to stay in motion....
Mystery Shopping
Knowledge Is Power: How Market Research Helps You Be and Stay Competitive
If you’re a fan of The Simpsons, you may remember an episode where Homer’s neighbor, Ned Flanders, quits his job as a pharmaceutical salesman to pursue his dream of opening a store providing products exclusively for left-handed Springfieldians. Ned, who is left-handed...
How Mini Market Assessments Safeguard Your Senior Living Investments
As noted previously in our blog by Malissa Illiano, MBA, Senior Consultant and Director of Market Research for SageAge Strategies, “Senior living and senior care communities are dealing with many questions about the future these days. We’re seeing additional forms of...
Yesterday’s News: Keeping Up With Your Target Market and Competition
Some years ago, a popular television show called Early Edition shared the story of a man who got tomorrow’s newspaper, today. With it, he was able to save lives and make a positive difference in his community. Chances are, you know a few marketers, business...
Building in a Competitive Market: How to Use Market Research to Your Advantage
What is one constant we can always rely on – besides taxes? Competition within business. Even if you manage to come up with a completely new, innovative service or product, it’s only a matter of time before someone comes along to challenge your offering. Staying on...
Knowledge Is Power: How and Why You Should Mystery Shop Your Team
Let’s get straight to the point: if you have customers, you could benefit from mystery shopping. That covers just about anyone who might read this! Long a retail store method of research, mystery shopping is the act of sending individuals to interact with your team as...
How Market Research Creates a Strong, Differentiated Brand
If you’ve ever taken a marketing course, you’ve probably learned about the definition of “the 4 P’s of marketing”: product (or service), placement, price and promotion. Next, you were likely taught about the importance of market segmentation.Are You Special in the...