If you’re a fan of The Simpsons, you may remember an episode where Homer’s neighbor, Ned Flanders, quits his job as a pharmaceutical salesman to pursue his dream of opening a store providing products exclusively for left-handed Springfieldians. Ned, who is left-handed...
As noted previously in our blog by Malissa Illiano, MBA, Senior Consultant and Director of Market Research for Sage Age Strategies, “Senior living and senior care communities are dealing with many questions about the future these days. We’re seeing additional forms of...
Some years ago, a popular television show called Early Edition shared the story of a man who got tomorrow’s newspaper, today. With it, he was able to save lives and make a positive difference in his community. Chances are, you know a few marketers, business...
What is one constant we can always rely on – besides taxes? Competition within business. Even if you manage to come up with a completely new, innovative service or product, it’s only a matter of time before someone comes along to challenge your offering. Staying on...
Let’s get straight to the point: if you have customers, you could benefit from mystery shopping. That covers just about anyone who might read this! Long a retail store method of research, mystery shopping is the act of sending individuals to interact with your team as...
If you’ve ever taken a marketing course, you’ve probably learned about the definition of “the 4 P’s of marketing”: product (or service), placement, price and promotion. Next, you were likely taught about the importance of market segmentation.Are You Special in the...