At one time, traditional marketing was all that was needed to grow a thriving senior community. Most senior living providers simply relied on the advertising methods they were used to: print, direct mail, television and radio. But times have changed. People are...
Digital (online) marketing is evolving and growing in importance every day. It has become a major force in business-to-consumer strategy and is now outpacing more traditional marketing approaches in performance and results. Experts say that for those of us who operate...
You might recall that Google introduced its game changing “Hummingbird” search engine algorithm a few years ago with much fanfare. Hummingbird signaled a significant change in the SEO world and the way senior living marketers approached their brand’s presence online....
If you’ve ever worked on the events-specific side of marketing and sales, you know that hosting, attending or even sponsoring major events and conferences – and minor ones – can be both extremely effective and also extremely expensive. Sponsoring events is a cost in...
You’ve got a strong marketing program running, your sales team is hitting their stride, and it looks to be a great season. Unfortunately, if you aren’t paying attention to what folks find when they Google search you or look you up in a directory – specifically, what...
No matter your role in the customer relations process, whether you’re a sales manager, CEO or somewhere in between, you’ve no doubt spent considerable time trying to figure out the best way to manage, and keep in touch with your customers. They’re the lifeblood of...
Does your website provide your prospective customers with the most pleasant user experience possible? Does it connect with them on a human emotional level and create a positive vibe about your senior living community? Does your site have the “curb appeal” and visual...
“If you’re not on ‘Page One’ today, you don’t exist!”So say research experts who analyze and report on the latest web search trends and consumer behaviors. Busy senior living web shoppers simply do not have the time or the patience to look beyond information (i.e. the...
Doug Kessler, co-founder of Velocity, B2B marketing agency says, “Traditional marketing talks at people. Content marketing talks with them. Traditional marketing is focused on direct advertising in a bid to grab the attention of an audience for a brief span of...
Not many years ago, building and marketing strategy was simple and clear cut. The number of marketing channels used by your prospective senior living customers was comparatively limited and it was easier to be consistent with your messaging across all of the media in...
Sage Age Strategies combines 25 years of successful senior living experience with the most leading-edge social media strategies today to grow your organization. As an integral part of your overall marketing strategy, Sage Age can assist you with strategizing, engaging...
With all of the recent publicity about the “Heartbleed Bug,” senior living leaders are asking two key questions: “What does it all mean?” and “What do I need to do about it?”To help you answer these important questions, we went to a highly authoritative source in the...