Public Relations

Selling Your Story: Developing Compelling PR

Selling Your Story: Developing Compelling PR

You know as well as anyone that your community, from the residents and their families to the staff, is chock full of great stories worth telling. You probably hear them nearly daily, in fact. From the resident who breaks records in his or her chosen sport and the...

Finding Stories Where They Are

Finding Stories Where They Are

Running a senior living community involves countless processes and pieces, all of them moving in tandem. Ensuring your dining is up to par is a huge task. So is creating quality programming and drawing in residents to attend. And don’t even get started on safety,...

Is Your Public Relations Plan Integrated?

Is Your Public Relations Plan Integrated?

Too often, an organization’s marketing, media relations, public relations, sales and content strategies exist in their own defined silos. At times, keeping things compartmentalized makes them easier to handle, but when it comes to building an effective...