2020 has had a lot of … well, let’s just say interesting occurrences. For us at Sage Age Strategies, we have an occurrence that we’re awfully excited to share and celebrate: our 37th anniversary. In honor of our 37 years of delivering strategic marketing and business...
“Change is the only constant in life.” - Heraclitus A year ago, could you have imagined the state we are currently in? COVID-19 has been a force that we never could have imagined, interrupting marketing efforts, disrupting business plans and changing the course of...
There’s a great quote by psychologist Abraham Maslow (of Maslow’s hierarchy of needs) that’s been on our minds lately: "One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again..." We think this quote is especially true...
As Vice President of Consulting for Sage Age and author of Sage Age's popular GROW sales training, Deborah Potter does a lot of traveling to senior living communities. “I spend countless hours watching professionals in our industry sell, and countless hours learning...
Success, as we all know, is something that must be cultivated year after year. Think of a pro baseball scout searching for the best new recruits for his team. After he identifies a worthy recruit, he develops and nurtures the relationship until, finally, the new star...
If your community made New Year’s resolutions at the turn of 2019, we’re guessing that “increase occupancy and lead conversion rates”' topped your list. As the senior living marketplace becomes more saturated and competitive, communities are being forced to re-look at...
In our first two articles on Integrated Marketing, we discussed, “What is Integrated Marketing?” and “How to Build an Effective Integrated Marketing Campaign.” In the final article of our three-part series, we’ll review how Integrated Marketing campaigns can increase...
Now that we’ve reached the end of the first quarter of 2018, it’s a good time to step back and take stock of the current marketing strategies and tactics that are playing a prominent role in the growth plans of senior living communities nationwide. As of today, there...
We all know the first rule of marketing: Know Thy Customer! Sage Age Strategies prides itself in gathering information on every detail of customers and their buying habits. Our focus is to understand the customer at the granular level with research techniques that...
To quote famous Scottish poet, Robert Burns, “O would some power the gift to give us to see ourselves as others see us.” Mr. Burns was not a marketing guru, but he could have been. His words expertly reflect the marketing management philosophy and its golden rule,...
Do some research about how to grow as a company and organization, and you’re bound to come across more than a few articles on culture and company core values – probably pretty quickly! Not only is company culture a buzzy phrase these days, it also does matter, and in...
A well-conceived marketing plan takes into consideration a whole slew of angles, from the hyperlocal to the World Wide Web. Each has the power to greatly influence your potential customer’s path to your door, and the easier and more positive you make that journey, the...