Knowledge is power. And applied knowledge is most powerful. For today’s busy senior living leaders who are focused on the day-to-day, it can be a challenge to stay current on the industry’s best business practices and latest innovations – and tools that can make a...
As noted previously in our blog by Malissa Illiano, MBA, Senior Consultant and Director of Market Research for Sage Age Strategies, “Senior living and senior care communities are dealing with many questions about the future these days. We’re seeing additional forms of...
There’s a chill in the air and it won’t be long until the 2017 Leading Age Annual Meeting & EXPO on October 29 - November 1, in New Orleans. Always one of senior living’s premier educational events, this year’s conference promises to be one of the best ever. And...
Digital (online) marketing is evolving and growing in importance every day. It has become a major force in business-to-consumer strategy and is now outpacing more traditional marketing approaches in performance and results. Experts say that for those of us who operate...
We are pleased to announce that Sage Age Strategies and eleven of our client-partners have been honored with prestigious national awards for creative excellence in senior living marketing and strategic growth initiatives in the 2017 National Mature Media...
If you’ve ever worked on the events-specific side of marketing and sales, you know that hosting, attending or even sponsoring major events and conferences – and minor ones – can be both extremely effective and also extremely expensive. Sponsoring events is a cost in...
On our blog, we’ve talked often about the importance of knowing your audience. If you’ve followed any of our advice, you hopefully understand why it’s critically important to know your audience if you’re hoping to create effective messaging and marketing that...
A lot of the tips and techniques you find about improving your marketing relate to the actions you and your team take in order to raise awareness and ultimately turn a prospect into a paying customer. From social media to paid advertising, direct mail to email...
Any time you set out to create and run a marketing, public relations, or media campaign, you likely have a big picture idea of what you want to accomplish. Increase your prospective customer base, boost your sales, increase visibility and strengthen customer loyalty...
Do some research about how to grow as a company and organization, and you’re bound to come across more than a few articles on culture and company core values – probably pretty quickly! Not only is company culture a buzzy phrase these days, it also does matter, and in...
The senior living industry is, at its core, all about relationships. You develop deep and meaningful relationships with your residents, most of all, as you meet them, bring them into your community, learn from them, help them enjoy their lives to the fullest, witness...
A few months ago, we shared our thoughts on the challenges and benefits of implementing a competitive pricing strategy at your community. We all know that senior living is not a small expense, and can often be one of the priciest things an individual buys in their...