Today, Baby Boomers, the post-WWII generation of children born between 1946 and 1964, are playing an increasingly influential role in the senior living decisions of their aging parents. “Boomer” women, in particular, are playing a highly proactive role in helping to...
Senior living organizations occasionally find themselves in a situation where they need to revamp, revitalize, or completely redefine their brands. The reasons may include sluggish referrals and sales, a challenging new competitor in the market, or even an unexpected...
When asked, leaders in the senior living industry can easily state their organizational "brand" statements and value propositions, i.e. the things that set them apart in the marketplace and position them as "preferred providers" in their respective niche markets. But...
While some people rescue animals in an attempt to offer their new friends a safe and “forever” home, it is usually left unnoticed that those pets often do a lot of the rescuing – in our lives.“The human-animal bond bypasses the intellect and goes straight to the heart...
Providing seniors with optimal quality of life is the goal of retirement communities nationwide, but often times, some of the simplest enhancements to their health and happiness can be overlooked. Natural elements such as plants function as great décor...
Everywhere you go, you’re asked to “like” a company on Facebook, “follow” them on Twitter…while it may have seemed to be just a phase, suffice it to say, social media is here to stay with millions checking in every day to find out what’s new with...
The famous line from the movie “Field of Dreams” became a philosophy, which was applied to many things, and especially to advertising and marketing efforts. From the very beginning of the advertising and marketing industry, messages were presented to customers...
With some of the latest technology to hit the market today, children, adults and yes, even seniors, are now being exposed to not only the entertainment value, but the health benefits of playing video games. Once upon a time our families elder members were left...
According to www.pewinternet.org, a project of the Pew Research Center, social media use has grown dramatically across all age groups, but older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use...
International Competition for Excellence in Senior MarketingThe Generations Award is an international competition for excellence in senior marketing aimed at professionals who have communicated to the 50+ Mature Market in one of 64 categories. As part of...
Tours are a significant and strategic marketing and sales opportunity when it comes to the process of gaining a potential move-in. This can be a make or break experience for a prospect, and it’s important to keep some key tactics in mind when preparing to...
You know it’s true that when you're in the marketing biz, sometimes your website is the last to get a touch-up. In other words, and as it should be, clients first. We’re excited to announce that because of our insurmountable amount of free time (…well, that’s a grave...