SEO

Developing Effective Marketing Plans and Budgets

Developing Effective Marketing Plans and Budgets

There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way to start out a blog post about marketing, we think it’s pretty appropriate when you’re talking about the senior living space – specifically, when it comes...

YMMV: Chasing the Dragon of Keyword Ranking

YMMV: Chasing the Dragon of Keyword Ranking

Do any of these phrases sound familiar to you?​​ “I searched senior living and my town and our community came up as the third listing, not the first!” “Why I am doing so great in certain keyword rankings, but I’m lower in the listing in others?” “We’ve paid to put all...

SEO Benefits of One Site vs. Multiple Sites

SEO Benefits of One Site vs. Multiple Sites

Developing an SEO strategy that optimizes both your brand and community locations in the Search Engine Results Page (SERP) is paramount to your company’s digital marketing success. Whether your company operates three communities or 50+ communities, it’s important that...