What’s in store for the senior living industry in 2021? The long-lasting effects of COVID-19 have made ripples throughout our industry, causing a seismic shift in the way we’ve marketed, managed and approached all aspects of our business. In April of 2020, SageAge set...
Strategy
SageAge Strategies, a National Senior Living Strategic Marketing and Growth Firm, Welcomes Senior Consultant to Leadership Team
MONTOURSVILLE, Pa. – SageAge Strategies’ Founder and CEO Faith Ott recently announced that Senior Living Executive Deanna Ziemba has joined the SageAge Team as Senior Consultant. “Deanna will provide valuable strategic expertise, operational insight and guidance to...
Developing Effective Marketing Plans and Budgets
There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way to start out a blog post about marketing, we think it’s pretty appropriate when you’re talking about the senior living space – specifically, when it comes...
Developing a Prospect-Motivating, Lead-Nurturing Strategy and Email Automation Campaign
Wouldn’t it be nice if you could press a button and all the prospects in your lead pipeline would automatically receive strategic, engaging and relevant messages from you? We know speaking to prospects, giving them personal tours and motivating them to move in can be...
“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy
It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted out your favorite tailgate recipes, watched hours of breathless coverage and enjoyed seeing the advertising standouts during commercial breaks. It’s amazing...
Integrated Marketing – It’s How to Be the Big Fish in a Sea of Providers
Join SMASH Founding Partner SageAge Strategies at the 2018 SMASH Conference at Loews Chicago O'Hare from October 1 - 3, and learn how you can be the biggest fish! As leaders in senior living growth strategy, SageAge will provide a series of valuable learning...
Why Your Senior Living Marketing Message Must Be Generational
Unlike marketing low-calorie meals to the weight-conscious, or luxury automobiles to higher-income individuals, the purchase decision process in senior living is a bit more complicated. As we all know, the “end-user” is not the only decision-maker in the senior living...
Top Reasons Senior Living Communities Should Blog in 2018
The latest numbers are in. And what they say is that blogging should be an integral part of your senior living community’s overall lead generation and social media strategy. Why? Because blogging can make a measurable difference in your senior living community’s...
Building Your Referral Source Relationships Will Boost Your Census
In the senior living space, referral sources are traditionally the second most frequent source of referrals after friends and family. Research data indicates that referred individuals are more likely to become residents and are typically more cost-efficient to...
Digital Marketing Has Totally Changed Strategy. Have You Updated Yours?
Digital (online) marketing is evolving and growing in importance every day. It has become a major force in business-to-consumer strategy and is now outpacing more traditional marketing approaches in performance and results. Experts say that for those of us who operate...
Answering the Call – To Action, That Is!
You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All you have to do now is sit back and wait for the phone to start ringing or the emails to come pouring in. Well, not quite. If you’re not adding a carefully...
The Price is Right, Part 2: Lucrative Pricing Strategies
A few months ago, we shared our thoughts on the challenges and benefits of implementing a competitive pricing strategy at your community. We all know that senior living is not a small expense, and can often be one of the priciest things an individual buys in their...