MONTOURSVILLE, Pa. – Sage Age Strategies’ Founder and CEO Faith Ott recently announced that Senior Living Executive Deanna Ziemba has joined the Sage Age Team as Senior Consultant. “Deanna will provide valuable strategic expertise, operational insight and guidance to...
There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way to start out a blog post about marketing, we think it’s pretty appropriate when you’re talking about the senior living space – specifically, when it comes...
Wouldn’t it be nice if you could press a button and all the prospects in your lead pipeline would automatically receive strategic, engaging and relevant messages from you? We know speaking to prospects, giving them personal tours and motivating them to move in can be...
It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted out your favorite tailgate recipes, watched hours of breathless coverage and enjoyed seeing the advertising standouts during commercial breaks. It’s amazing...
Join SMASH Founding Partner Sage Age Strategies at the 2018 SMASH Conference at Loews Chicago O'Hare from October 1 - 3, and learn how you can be the biggest fish! As leaders in senior living growth strategy, Sage Age will provide a series of valuable learning...
Unlike marketing low-calorie meals to the weight-conscious, or luxury automobiles to higher-income individuals, the purchase decision process in senior living is a bit more complicated. As we all know, the “end-user” is not the only decision-maker in the senior living...
The latest numbers are in. And what they say is that blogging should be an integral part of your senior living community’s overall lead generation and social media strategy. Why? Because blogging can make a measurable difference in your senior living community’s...
In the senior living space, referral sources are traditionally the second most frequent source of referrals after friends and family. Research data indicates that referred individuals are more likely to become residents and are typically more cost-efficient to...
Digital (online) marketing is evolving and growing in importance every day. It has become a major force in business-to-consumer strategy and is now outpacing more traditional marketing approaches in performance and results. Experts say that for those of us who operate...
You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All you have to do now is sit back and wait for the phone to start ringing or the emails to come pouring in. Well, not quite. If you’re not adding a carefully...
A few months ago, we shared our thoughts on the challenges and benefits of implementing a competitive pricing strategy at your community. We all know that senior living is not a small expense, and can often be one of the priciest things an individual buys in their...
In the senior living world, “sticker shock” can be a pretty profound reality for many families unaccustomed to what the average costs of living in a senior living community may be. The costs go far beyond your basic “rent” for most communities, but sometimes that’s...