Analysis

Knowledge Is Power: How Market Research Helps You Be and Stay Competitive

Investigor researching

If you’re a fan of The Simpsons, you may remember an episode where Homer’s neighbor, Ned Flanders, quits his job as a pharmaceutical salesman to pursue his dream of opening a store providing products exclusively for left-handed Springfieldians. Ned, who is left-handed himself, opens The Leftorium in the Springfield Mall and sees the business struggle for customers from day one.  

How to Build It so They WILL Come

Over the past 10-15 years, the terms “evidence-based” and “best-practice” have entered our vocabulary and affected the way we do some aspects of our work. Made popular in the world of medicine, evidence-based protocols, or “care pathways,” provide physicians with standardized processes that have been proven to provide the best possible outcomes for patients.

The Power of Market Research: Your Key to Laser-Guided Growth (Part 1 of 2)

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