Audience

Using Market Research Data Trends to Improve Your Offering

Sometimes, we’re able to improve our communities and make our residents and prospective residents happier by doing something simple and obvious. Updating rooms, offering new classes and activities, improving the menu – all of these things, and others like them, are things that don’t really require a ton of research, because it’s apparent that they’ll bring residents a lot of benefit. Who doesn’t love a fresh new coat of paint, an enriching new activity with friends or a delicious new dinner option?

Tips For Devising An Integrated Media Plan

The senior living industry is, at its core, all about relationships. You develop deep and meaningful relationships with your residents, most of all, as you meet them, bring them into your community, learn from them, help them enjoy their lives to the fullest, witness them change over the years, and much more. Beyond that, you develop relationships with your residents’ family and friends, who may often stop by to visit and become part of your larger community.

Sharing the Stories Your Audience Wants to Hear

Public relations (PR) is sometimes seen as the “spin” creator for many companies. A lot of people see the practice of public relations as a way to put a certain spin on a story in order to use it to your benefit, even if it may not really be a positive story, or to take a negative story and put it in the best light possible. For that reason, lots of people also have misconceptions about PR as a practice, what it can do, how it should be used and how PR professionals do their jobs. It definitely gets a bad rap sometimes!

Using Market Research to Laser Target Your Demographic Audience

You and your team work hard every single day to provide a valuable service to your residents and their loved ones. Whether that means investing in updating your property, hiring the best activity leaders the market has to offer or partnering with local culinary experts to make your dining experience second to none, it all requires a considerable effort, not only in money but in time and energy and brainpower.

Save the Date – Planning for Effective Mail Drops

On our blog, we talk quite a bit about the opportunities that the internet and digital media has created in terms of marketing to seniors and their families. It’s no secret that the advent of this realm has been a boon for many a marketing strategist looking for new, creative ways to reach his or her target audience. The opportunities are pretty much limitless, and within the senior living realm, where many seem to lag behind in terms of up-and-coming marketing strategies, those who are first out the gate often have a lot to gain.

The Importance of Audience: Effective Daypart Targeting

Effective Dayparting

In years past, advertising or, at least, choosing where to advertise was a pretty simple task because there were only so many mediums to work with. They are what we refer to today as “traditional” advertising avenues and are largely print-based. From magazines to posters, pamphlets to newspapers and even billboards, these mediums were pretty straightforward – at least when compared to the options businesses have today!

Targeting Your Prospects: Selecting the Right Criteria

Sales is a tricky thing. You can have an amazing product, backed by decades of experience in the field, supported by the top marketers in the business, but unfortunately, if you’re putting yourself in front of the wrong prospective customer, all of those wonderful things mean nothing. You could be the best turkey sandwich-maker in all the world, but if you’re trying to sell your sandwiches to a group of folks who follow a vegetarian diet, you’ve lost the battle before it even started.

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