Brand Image

Refreshing Your Brand for Better Results

When you consider the way your community is perceived by the public, both in terms of prospective customers as well as your broader audience, it’s your brand you’re thinking about. “Brand” can seem like a nebulous concept, but in general, a good way to frame it is this: it’s what comes to mind (and to heart!) when your name is mentioned.

A brand has a lot of different parts, and the word “brand” is often used interchangeably to mean many different things, which is why it can sometimes be hard to have a clear discussion about it!

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