Branding

More Honors for Sage Age Strategies and Our Client-Partners

Understanding The Importance of Diversity in Advertising

On our blog, we’ve talked often about the importance of knowing your audience. If you’ve followed any of our advice, you hopefully understand why it’s critically important to know your audience if you’re hoping to create effective messaging and marketing that resonates with them.

At the same time, that doesn’t mean just honing in on the things you think your audience wants, or even speaking solely to that hyper-specific subset of customers you think will convert into paying residents.

Refreshing Your Brand for Better Results

When you consider the way your community is perceived by the public, both in terms of prospective customers as well as your broader audience, it’s your brand you’re thinking about. “Brand” can seem like a nebulous concept, but in general, a good way to frame it is this: it’s what comes to mind (and to heart!) when your name is mentioned.

A brand has a lot of different parts, and the word “brand” is often used interchangeably to mean many different things, which is why it can sometimes be hard to have a clear discussion about it!

Creating Senior-Centric Design: Color, Contrast & Sizing

Selling Your Story: Developing Compelling PR

You know as well as anyone that your community, from the residents and their families to the staff, is chock full of great stories worth telling. You probably hear them nearly daily, in fact. From the resident who breaks records in his or her chosen sport and the family who donates generously to your annual holiday drive to the employee who goes above and beyond every single day without seeking any recognition, there’s a treasure trove of anecdotes you probably wish others could hear.

Keep It Clean: Focus on Clutter-Free Design

For many industries, design has gone from a sole department, and even an afterthought, to an extremely critical part of the overall business strategy. It’s no longer enough to make a design that works; consumers are judging products and services on new and different criteria, and having a design that moves them can go a long way in making a positive impression and, ultimately, making the sale.

Creating a Seamless Brand Experience, Online and Offline

With all the buzz around online, digital marketing, it’s easy to lose sight of more traditional – but still very viable – offline marketing avenues. Some large organizations have entire departments separately devoted to running independent campaigns and programs that, to a consumer, bear no resemblance to one another.

Staying Fresh: When Did You Last Review Your Brand?

As a group, consumers are a pretty fickle population. That includes you and me, too! Just take a look at your own habits for evidence. What excites, thrills or intrigues you about a particular brand and their product or service could easily change tomorrow. The brands you liked last week, last year or ten years ago are probably not the same as the brands you rely on and enjoy today.

Evoking Emotion: The Power of Imagery

Knowledge Is Power: How and Why You Should Mystery Shop Your Team

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