Developing Effective Marketing Plans and Budgets

Pieces of a puzzle

There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way to start out a blog post about marketing, we think it’s pretty appropriate when you’re talking about the senior living space – specifically, when it comes to developing an effective marketing plan that also aligns with a marketing budget. 

5 Marketing Plan “Must Haves” for 2016: Tips for Creating a Marketing Budget Built for Success (Part 2 of 2)

In Part 1 of our blog, we reviewed several effective ways for developing a performance-based budget plan for the coming year. In Part 2, we will focus on marketing plan budget “Must Haves” for 2016 (i.e. those strategy components that are considered “mission critical” for optimizing your community’s success over the next year).

5 Essential “Must Haves” for 2016

1. Mobile Accessibility – In today’s marketplace, growth-focused communities must have a strong mobile presence. If you do not, you will stunt your own growth.  

Tips for Creating a Marketing Budget Built for Success (Part 1 of 2)

For many of us in the senior living profession, it’s that time of year again. Yes – it’s budget time.

While some dread it as a tedious time of drudgery and numbers crunching, others view it as a fresh opportunity to create or refine strategies that will elevate their community’s position in the marketplace. It may not always be fun, but it is important. The decisions you make now will either limit or optimize your chances for success in 2016.

Tips and Tools for Achieving the Perfect Event

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