Refreshing Your Brand for Better Results

When you consider the way your community is perceived by the public, both in terms of prospective customers as well as your broader audience, it’s your brand you’re thinking about. “Brand” can seem like a nebulous concept, but in general, a good way to frame it is this: it’s what comes to mind (and to heart!) when your name is mentioned.

A brand has a lot of different parts, and the word “brand” is often used interchangeably to mean many different things, which is why it can sometimes be hard to have a clear discussion about it!

Top Creative Tips for Connecting with Today’s Seniors

Rachel Fox, Creative Director of Sage Age Strategies, says, “Today, most of us agree that ‘Content is King.’ Content that is relevant to seniors’ needs, that answers their questions and offers real solutions to their problems is critical to gaining their trust, building relationships and making sales.

“However, there is another element of content sharing that is extremely important to the effectiveness of your messaging … creative design!

High Quality Photos and Video: Why a Picture Is Worth a Thousand Words (and Views)

We’re all familiar with the expression, “A picture is worth a thousand words.” As old as this phrase is, it is still highly descriptive and relevant.

In today’s world of e-commerce with senior living “shoppers” using the Internet as their “go-to” medium for seeking information, we could also say, “A picture (and video) is worth a thousand views.”

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