Data

How Data Transforms Your One-Size-Fits All Message Into a Bespoke Marketing Strategy

Cookie cutter

Cookie-cutter. One-size-fits-all. Generic. Any of those words sound enticing to you? We didn’t think so. These days, customization and personalization are kings in the marketplace. Gone are the days when people wanted to be “just like everyone else” with a white picket fence, two-car garage and so on. Now, people strive for the unique. The tailored, “made-just-for-me” experience. They’ve become incredibly discerning, searching for just the right product or solution that speaks exactly to them – not to the masses.

Trust, But Verify: How Demand Analysis Helps Back Up Your Gut

Completing survey

We all know someone who’s always coming up with ideas for the next big business venture, product line or creative endeavor, and they’re all good ideas. The thing is, your idea guy may be incredibly successful, with all those ideas coming to fruition in big ways, or he may be one who rushes off unprepared and is only successful part of the time … if at all. So what’s the difference between the two types? What makes one guy successful and the other guy not so much?

Market Research Series: The Data You Need – In-Market or Desktop Study?

Finding Stories Where They Are

Running a senior living community involves countless processes and pieces, all of them moving in tandem. Ensuring your dining is up to par is a huge task. So is creating quality programming and drawing in residents to attend. And don’t even get started on safety, health and wellness! All of these are critical pieces, and everything needs to operate like a well-oiled machine in order for the community to succeed.

Integrated Marketing Series: Painting by the Numbers – How Data can Sharpen Your Message and Improve Your Results (4 of 6)

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