design

Refreshing Your Brand for Better Results

When you consider the way your community is perceived by the public, both in terms of prospective customers as well as your broader audience, it’s your brand you’re thinking about. “Brand” can seem like a nebulous concept, but in general, a good way to frame it is this: it’s what comes to mind (and to heart!) when your name is mentioned.

A brand has a lot of different parts, and the word “brand” is often used interchangeably to mean many different things, which is why it can sometimes be hard to have a clear discussion about it!

Creating Senior-Centric Design: Color, Contrast & Sizing

Keep It Clean: Focus on Clutter-Free Design

For many industries, design has gone from a sole department, and even an afterthought, to an extremely critical part of the overall business strategy. It’s no longer enough to make a design that works; consumers are judging products and services on new and different criteria, and having a design that moves them can go a long way in making a positive impression and, ultimately, making the sale.

Creating a Seamless Brand Experience, Online and Offline

With all the buzz around online, digital marketing, it’s easy to lose sight of more traditional – but still very viable – offline marketing avenues. Some large organizations have entire departments separately devoted to running independent campaigns and programs that, to a consumer, bear no resemblance to one another.

Staying Fresh: When Did You Last Review Your Brand?

As a group, consumers are a pretty fickle population. That includes you and me, too! Just take a look at your own habits for evidence. What excites, thrills or intrigues you about a particular brand and their product or service could easily change tomorrow. The brands you liked last week, last year or ten years ago are probably not the same as the brands you rely on and enjoy today.

Evoking Emotion: The Power of Imagery

Top Creative Tips for Connecting with Today’s Seniors

Rachel Fox, Creative Director of Sage Age Strategies, says, “Today, most of us agree that ‘Content is King.’ Content that is relevant to seniors’ needs, that answers their questions and offers real solutions to their problems is critical to gaining their trust, building relationships and making sales.

“However, there is another element of content sharing that is extremely important to the effectiveness of your messaging … creative design!

High Quality Photos and Video: Why a Picture Is Worth a Thousand Words (and Views)

We’re all familiar with the expression, “A picture is worth a thousand words.” As old as this phrase is, it is still highly descriptive and relevant.

In today’s world of e-commerce with senior living “shoppers” using the Internet as their “go-to” medium for seeking information, we could also say, “A picture (and video) is worth a thousand views.”

A Winning Tradition Continues: Sage Age Strategies Honored with Eleven Awards in 2014 National Mature Media Competition

We’re Pleased to Add Another Dynamic Professional to Our Award-Winning Team

Nick Biddle

Nick Biddle, Senior Creative Designer & Web Specialist

As Sage Age Strategies’ list of senior living client-partners continues to grow, so too does our roster of outstanding creative and operations professionals. We are very pleased to announce that our award-winning team has just added another outstanding member, Nick Biddle, Creative Design Specialist.

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