When you consider the way your community is perceived by the public, both in terms of prospective customers as well as your broader audience, it’s your brand you’re thinking about. “Brand” can seem like a nebulous concept, but in general, a good way to frame it is this: it’s what comes to mind (and to heart!) when your name is mentioned.
A brand has a lot of different parts, and the word “brand” is often used interchangeably to mean many different things, which is why it can sometimes be hard to have a clear discussion about it!
When you talk about tech and design, you probably think first about a younger crowd, right? After all, they were the first to adopt technology, mobile usage and the Internet as a virtual way of life, and most of today’s consumers are either digital natives or extremely well versed in the digital realm.
For many industries, design has gone from a sole department, and even an afterthought, to an extremely critical part of the overall business strategy. It’s no longer enough to make a design that works; consumers are judging products and services on new and different criteria, and having a design that moves them can go a long way in making a positive impression and, ultimately, making the sale.
With all the buzz around online, digital marketing, it’s easy to lose sight of more traditional – but still very viable – offline marketing avenues. Some large organizations have entire departments separately devoted to running independent campaigns and programs that, to a consumer, bear no resemblance to one another.
As a group, consumers are a pretty fickle population. That includes you and me, too! Just take a look at your own habits for evidence. What excites, thrills or intrigues you about a particular brand and their product or service could easily change tomorrow. The brands you liked last week, last year or ten years ago are probably not the same as the brands you rely on and enjoy today.
Rachel Fox, Creative Director of Sage Age Strategies, says, “Today, most of us agree that ‘Content is King.’ Content that is relevant to seniors’ needs, that answers their questions and offers real solutions to their problems is critical to gaining their trust, building relationships and making sales.
“However, there is another element of content sharing that is extremely important to the effectiveness of your messaging … creative design!
Sage Age Strategies and several of our client-partners were recently honored with prestigious national awards for excellence in senior living marketing and strategic growth initiatives. In the 2014 National Mature Media AwardsSM Competition, Sage Age was recognized with one silver, three bronze and seven Meritorious Achievement Awards.