development

Building Your Referral Source Relationships Will Boost Your Census

In the senior living space, referral sources are traditionally the second most frequent source of referrals after friends and family. Research data indicates that referred individuals are more likely to become residents and are typically more cost-efficient to cultivate than unreferred prospects.

Therefore, the identification and cultivation of referral sources should be a high priority for an any growth-focused senior living or senior care provider today.

Your Guide to Creating Sound Policies and Procedures

At the start of any business, things move fast and furious. It’s easy – almost inevitable – to get caught up in the day-to-day operations of your organization, focusing on your customers and growing your business, and to lose sight of the reason why you do what you do. Early on, that’s a common challenge, and one that is often addressed when the business is more established, stable and has a more cohesive workflow.

Demystifying SEO: A Key Ingredient for Your Community’s Growth

By now, most senior living leaders have a pretty good idea of what search engine optimization is. Many, however, still have difficulty understanding how it actually works and the related implications it has for your website design, development and content. Optimizing web search engines and improving your search ranking vis-à-vis your competitors does not happen by accident. It is the result of a carefully engineered, evidence-based approach to your site’s organization and copy strategy.

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