Digital Marketing

It’s hard to believe that very soon we’ll be watching that glittering ball drop over Times Square to ring in the new year – and a new decade. 2020 is on approach, and the landscape for senior living – and marketing for senior living – is a completely different beast than it was in the past decade. 

If you are like most senior living communities today, you have a website presence that serves as a first point of contact for prospects seeking information about your community. You probably also engage in a variety of advertising, public relations, sales and special promotional initiatives.

Growth-centered senior living communities have now found that using a combination of traditional and digital (online) media channels can create a more productive platform for engaging potential customers and achieving better business results.

Working in harmony, paid search and paid social advertising strategies can make beautiful music for your senior living community’s bottom line.

Sage Age Strategies is pleased to announce the addition of experienced senior living marketing and planning executive Tom Senger as Vice President of Business Development. In this key role, Tom will work closely with the leadership of our new and existing client-partners to analyze their operating environments, assess priority needs and opportunities, and provide cost-effective solutions for business success.

The recent negative publicity surrounding the policies and procedures of Facebook have many senior living providers questioning their social media strategies these days. And appropriately so.

Now that we’ve reached the end of the first quarter of 2018, it’s a good time to step back and take stock of the current marketing strategies and tactics that are playing a prominent role in the growth plans of senior living communities nationwide.

The latest numbers are in.

And what they say is that blogging should be an integral part of your senior living community’s overall lead generation and social media strategy.

Introducing the Latest Additions to Our Award-Winning Team

Sage Age Strategies is proud to present the newest members of our professional team to serve your strategic growth needs even more effectively. All have joined us in the past quarter and are already making significant contributions to our ever-growing list of senior living and senior care client-partners.

Meet our outstanding new team members:

At one time, traditional marketing was all that was needed to grow a thriving senior community. Most senior living providers simply relied on the advertising methods they were used to: print, direct mail, television and radio.

But times have changed.

Every basic marketing course teaches the importance of the “marketing mix” as designated by the Four Ps: product, place, price and promotion. Simply speaking, marketing is about providing your prospective customers with the right product at the right place at the right price at the right time.