Introducing the Latest Additions to Our Award-Winning Team
Sage Age Strategies is proud to present the newest members of our professional team to serve your strategic growth needs even more effectively. All havejoined us in the past quarter and are already making significant contributions to our ever-growing list of senior living and senior care client-partners.
At one time, traditional marketing was all that was needed to grow a thriving senior community. Most senior living providers simply relied on the advertising methods they were used to: print, direct mail, television and radio.
Every basic marketing course teaches the importance of the “marketing mix” as designated by the Four Ps: product, place, price and promotion. Simply speaking, marketing is about providing your prospective customers with the right product at the right place at the right price at the right time.
You’ve just created the perfect ad or you’ve written a wonderfully informative blog. So, you’re done, right? All you have to do now is sit back and wait for the phone to start ringing or the emails to come pouring in.
Well, not quite. If you’re not adding a carefully crafted Call to Action (CTA) at the end of your marketing masterpiece – one that’s as compelling as your key messaging and useful content – you’re very likely hurting your response!
If you’ve ever worked on the events-specific side of marketing and sales, you know that hosting, attending or even sponsoring major events and conferences – and minor ones – can be both extremely effective and also extremely expensive.
On our blog, we’ve talked often about the importance of knowing your audience. If you’ve followed any of our advice, you hopefully understand why it’s critically important to know your audience if you’re hoping to create effective messaging and marketing that resonates with them.
At the same time, that doesn’t mean just honing in on the things you think your audience wants, or even speaking solely to that hyper-specific subset of customers you think will convert into paying residents.
There’s a reason why many organizations and businesses rely on marketing plans that lean heavily on more “traditional” tactics, such as print, radio, television and word of mouth, to generate results. These methods, while traditional, are still very effective! Today’s seniors may be more tech savvy than any seniors before them, but they are still some of the top consumers of traditional media, and move into new technologies slower than other demographics.