Now that we’ve reached the end of the first quarter of 2018, it’s a good time to step back and take stock of the current marketing strategies and tactics that are playing a prominent role in the growth plans of senior living communities nationwide.
Introducing the Latest Additions to Our Award-Winning Team
Sage Age Strategies is proud to present the newest members of our professional team to serve your strategic growth needs even more effectively. All havejoined us in the past quarter and are already making significant contributions to our ever-growing list of senior living and senior care client-partners.
Today, if you are not fully engaged in social media, you are very likely missing the boat – a boat full of prospects who are seeking senior living options with which they can feel engaged and connected.
More specifically, you are missing an ideal opportunity to create more personalized relationships with prospects, current residents, their families and referral sources that have proven to result in higher lead conversion rates, sales and move-ins.
“If you’re not on ‘Page One’ today, you don’t exist!”
So say research experts who analyze and report on the latest web search trends and consumer behaviors. Busy senior living web shoppers simply do not have the time or the patience to look beyond information (i.e. the list of providers) found on the first page of their search.
As we experience unprecedented growth at Sage Age Strategies, we are delighted to announce the return of an extremely talented professional who further enhances our ability to provide our client-partners with exceptional creative concepts and design expertise. Please join us in welcoming back Dean Kistner, Senior Art Director.
How Market “Intel” Can Increase Your Occupancy and Boost Your Brand
Are your sales efforts underperforming? Is it a constant struggle to meet your census goals? What are your competitors offering and doing that is different from you? Do you know how they are selling against your community? Is your sales team using current best practices to identify prospects and turn them into residents? Are your promotional messages compelling, and do they highlight solutions to your prospects’ problems, concerns, needs and preferences?
Sage Age Strategies and several of our client-partners were recently honored with prestigious national awards for excellence in senior living marketing and strategic growth initiatives. In the 2014 National Mature Media AwardsSM Competition, Sage Age was recognized with one silver, three bronze and seven Meritorious Achievement Awards.
Not many years ago, building and marketing strategy was simple and clear cut. The number of marketing channels used by your prospective senior living customers was comparatively limited and it was easier to be consistent with your messaging across all of the media in your marketing plan.