3 Quick Optimization Tips to Maximize Your PPC Campaigns

Words flying out of a textbook

Have you ever wondered how Google and Facebook became the behemoths that they are today? Particularly since they don’t really, well, sell anything? The answer is ... drumroll, please ... ad revenue. Everything these companies provide is free to use because they make their money using the information they collect to help other companies advertise directly to you.

YMMV: Chasing the Dragon of Keyword Ranking

Google bubble

Do any of these phrases sound familiar to you?​​

“I searched senior living and my town and our community came up as the third listing, not the first!”

“Why I am doing so great in certain keyword rankings, but I’m lower in the listing in others?”

“We’ve paid to put all these keywords in our website and our advertisements, but we’re still not #1 when we search for them. What gives?”

SEO 2014: Tips for Optimizing Your Community’s Online Success!

By now you’ve probably heard the SEO-related saying, “If you’re not on Page One, you don’t exist!” While the statement seems rather harsh, it is supported by independent web search analysis findings. In today’s culture of instant gratification and busy people on the run, most web shoppers simply don’t take the time to look beyond the first page of their web search.

Demystifying SEO: A Key Ingredient for Your Community’s Growth

By now, most senior living leaders have a pretty good idea of what search engine optimization is. Many, however, still have difficulty understanding how it actually works and the related implications it has for your website design, development and content. Optimizing web search engines and improving your search ranking vis-à-vis your competitors does not happen by accident. It is the result of a carefully engineered, evidence-based approach to your site’s organization and copy strategy.

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