“Put yourself in your consumers shoes,” they say. “Meet your prospects where they are in their sales journey,” they say. “Get relevant messages to them ASAP so it’s still fresh in their mind when your value proposition hits,” they say.
While for many years, marketing experts have used these phrases in a figurative way, a new technology in town is using those phrases literally. It’s called geofencing, and it’s changing the marketing landscape in a big way.