Market Research

We Proudly Welcome Tom Senger – Another Outstanding Addition to the Sage Age Strategies Executive Team!

Tom Senger

Sage Age Strategies is pleased to announce the addition of experienced senior living marketing and planning executive Tom Senger as Vice President of Business Development. In this key role, Tom will work closely with the leadership of our new and existing client-partners to analyze their operating environments, assess priority needs and opportunities, and provide cost-effective solutions for business success.

5 Hot Senior Living Growth Strategies for 2018

How Mini Market Assessments Safeguard Your Senior Living Investments

Focus Groups: The Secret Weapon for Resonant Messaging

Using Post-Purchase Surveys to Improve Marketing Efforts

A lot of the tips and techniques you find about improving your marketing relate to the actions you and your team take in order to raise awareness and ultimately turn a prospect into a paying customer. From social media to paid advertising, direct mail to email marketing campaigns – there’s no shortage of articles and insights into how to make these efforts even more effective as you look to acquire more customers and ultimately get a signed contract.

Using Market Research Data Trends to Improve Your Offering

Sometimes, we’re able to improve our communities and make our residents and prospective residents happier by doing something simple and obvious. Updating rooms, offering new classes and activities, improving the menu – all of these things, and others like them, are things that don’t really require a ton of research, because it’s apparent that they’ll bring residents a lot of benefit. Who doesn’t love a fresh new coat of paint, an enriching new activity with friends or a delicious new dinner option?

Market Research Series: Staying Competitive and Optimizing Your Offering

Market Research Series: Location, Location, Location – Demand-Driven Market Identification

Market Research Series: Reducing Financial Risk Through Data-Driven Analysis

Whether you’re considering a major product expansion, opening a brand-new community or simply weighing your options for making some upgrades to your existing services, it’s likely that one thing above all else is occupying your mind: finances. Making money isn’t the only reason we do what we do, and some investments pay off in more than cash, but the hard fact remains that in order to continue serving the populations we serve, we must maintain a stable cash flow.

Market Research Series: Implementing Strategic Recommendations

We’ve spent a considerable amount of time sharing our ideas and insight into why market research makes sense for virtually every business, no matter what your challenge. At this point, we hope we’ve at least piqued your curiosity!

Market research, when done right, can do a lot: whether it’s identifying demand for a new product or service, projecting possible revenue, predicting the future market landscape or helping you uncover ways to improve, smart market research is a powerful way to create a successful roadmap for your community’s future.

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