Market Research

Time Flies When You’re Focused on Success

36 anniversary plus logo

Happy birthday to us,

Happy birthday to us,

Happy birthday, dear Sage Age…

It’s hard to believe it, but on August 3, we will be celebrating our 36th birthday. And boy, oh boy, the world looks a lot different than it did when we opened our doors in 1983.

Back then The A-Team and Mama’s Family were on our televisions, and “Every Breath You Take” and “Africa” were topping the charts. Acid-washed jeans, big shoulder pads, crimped hair and punk rock chic could be found in just about everyone’s closet. 

How Surveys and Focus Groups Help You Predict Your Resident’s Needs

Filling out a survey

Wouldn’t being a mind reader be great, particularly in a business setting? Think about it: being able to know exactly what prospects want from a senior living community without any guesswork. Knowing immediately how satisfied (or not) your residents, partners and staff are. Getting visitors’ real impressions of your community instead of what they say to your face. Sure, some of the things you hear would be startling at first. But in time, you’d start hearing “how did you know this is exactly what we wanted/needed?” from current and future residents. 

Knowledge Is Power: How Market Research Helps You Be and Stay Competitive

Investigor researching

If you’re a fan of The Simpsons, you may remember an episode where Homer’s neighbor, Ned Flanders, quits his job as a pharmaceutical salesman to pursue his dream of opening a store providing products exclusively for left-handed Springfieldians. Ned, who is left-handed himself, opens The Leftorium in the Springfield Mall and sees the business struggle for customers from day one.  

Get Your (Sales) Motor Running: Introducing Road to Ready

Road with a starting line

If your community made New Year’s resolutions at the turn of 2019, we’re guessing that “increase occupancy and lead conversion rates”' topped your list. As the senior living marketplace becomes more saturated and competitive, communities are being forced to re-look at how they market to and capture leads in an increasingly diversified society.

We Proudly Welcome Tom Senger – Another Outstanding Addition to the Sage Age Strategies Executive Team!

Sage Age Strategies is pleased to announce the addition of experienced senior living marketing and planning executive Tom Senger as Vice President of Business Development. In this key role, Tom will work closely with the leadership of our new and existing client-partners to analyze their operating environments, assess priority needs and opportunities, and provide cost-effective solutions for business success.

5 Hot Senior Living Growth Strategies for 2018

How Mini Market Assessments Safeguard Your Senior Living Investments

Focus Groups: The Secret Weapon for Resonant Messaging

Using Post-Purchase Surveys to Improve Marketing Efforts

A lot of the tips and techniques you find about improving your marketing relate to the actions you and your team take in order to raise awareness and ultimately turn a prospect into a paying customer. From social media to paid advertising, direct mail to email marketing campaigns – there’s no shortage of articles and insights into how to make these efforts even more effective as you look to acquire more customers and ultimately get a signed contract.

Using Market Research Data Trends to Improve Your Offering

Sometimes, we’re able to improve our communities and make our residents and prospective residents happier by doing something simple and obvious. Updating rooms, offering new classes and activities, improving the menu – all of these things, and others like them, are things that don’t really require a ton of research, because it’s apparent that they’ll bring residents a lot of benefit. Who doesn’t love a fresh new coat of paint, an enriching new activity with friends or a delicious new dinner option?

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