Market Research

How Data Transforms Your One-Size-Fits All Message Into a Bespoke Marketing Strategy

Cookie cutter

Cookie-cutter. One-size-fits-all. Generic. Any of those words sound enticing to you? We didn’t think so. These days, customization and personalization are kings in the marketplace. Gone are the days when people wanted to be “just like everyone else” with a white picket fence, two-car garage and so on. Now, people strive for the unique. The tailored, “made-just-for-me” experience. They’ve become incredibly discerning, searching for just the right product or solution that speaks exactly to them – not to the masses.

Picturing the Elephant: Benefits of an Integrated Marketing Approach

Graphics of laptops, phones, tablets, etc.

There’s an old parable that tells the story of a group of blind men who wanted to know what an elephant looked like. Each man reaches out to touch the elephant and explains to the others what they experience. One takes hold of the trunk and exclaims that it’s “like a snake.” Another touches the leg and says the elephant is “like a tree.” Another says an elephant is like a wall because of its side, while yet another says it is like a rope because of its tail, and so on.

Trust, But Verify: How Demand Analysis Helps Back Up Your Gut

Completing survey

We all know someone who’s always coming up with ideas for the next big business venture, product line or creative endeavor, and they’re all good ideas. The thing is, your idea guy may be incredibly successful, with all those ideas coming to fruition in big ways, or he may be one who rushes off unprepared and is only successful part of the time … if at all. So what’s the difference between the two types? What makes one guy successful and the other guy not so much?

Time Flies When You’re Focused on Success

36 anniversary plus logo

Happy birthday to us,

Happy birthday to us,

Happy birthday, dear Sage Age…

It’s hard to believe it, but on August 3, we will be celebrating our 36th birthday. And boy, oh boy, the world looks a lot different than it did when we opened our doors in 1983.

Back then The A-Team and Mama’s Family were on our televisions, and “Every Breath You Take” and “Africa” were topping the charts. Acid-washed jeans, big shoulder pads, crimped hair and punk rock chic could be found in just about everyone’s closet. 

How Surveys and Focus Groups Help You Predict Your Resident’s Needs

Filling out a survey

Wouldn’t being a mind reader be great, particularly in a business setting? Think about it: being able to know exactly what prospects want from a senior living community without any guesswork. Knowing immediately how satisfied (or not) your residents, partners and staff are. Getting visitors’ real impressions of your community instead of what they say to your face. Sure, some of the things you hear would be startling at first. But in time, you’d start hearing “how did you know this is exactly what we wanted/needed?” from current and future residents. 

Knowledge Is Power: How Market Research Helps You Be and Stay Competitive

Investigor researching

If you’re a fan of The Simpsons, you may remember an episode where Homer’s neighbor, Ned Flanders, quits his job as a pharmaceutical salesman to pursue his dream of opening a store providing products exclusively for left-handed Springfieldians. Ned, who is left-handed himself, opens The Leftorium in the Springfield Mall and sees the business struggle for customers from day one.  

Get Your (Sales) Motor Running: Introducing Road to Ready

Road with a starting line

If your community made New Year’s resolutions at the turn of 2019, we’re guessing that “increase occupancy and lead conversion rates”' topped your list. As the senior living marketplace becomes more saturated and competitive, communities are being forced to re-look at how they market to and capture leads in an increasingly diversified society.

We Proudly Welcome Tom Senger – Another Outstanding Addition to the Sage Age Strategies Executive Team!

Sage Age Strategies is pleased to announce the addition of experienced senior living marketing and planning executive Tom Senger as Vice President of Business Development. In this key role, Tom will work closely with the leadership of our new and existing client-partners to analyze their operating environments, assess priority needs and opportunities, and provide cost-effective solutions for business success.

5 Hot Senior Living Growth Strategies for 2018

How Mini Market Assessments Safeguard Your Senior Living Investments

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