marketing

Utilizing Digital Marketing to Promote Virtual Events

Seniors Using Laptop

Virtual happy hours. Virtual movie date nights. Virtual home tours. “Virtual” is definitely the cultural buzzword these days as COVID-19 has, and continues to, virtually change everything from how we live, love and do business. At the beginning of the pandemic, embracing technologies that enabled us to connect virtually felt like a good stopgap. Now, it’s becoming the new normal.

Sensitivity and Sales: How to Strike the Right Balance

Balanced Rocks

 

“Change is the only constant in life.”

- Heraclitus

 

A year ago, could you have imagined the state we are currently in?

COVID-19 has been a force that we never could have imagined, interrupting marketing efforts, disrupting business plans and changing the course of society at large ... and we still haven’t seen just how far those virus-y fingers may reach.

The Future Is Now: Virtualizing Your Marketing to Keep Growing

Senior Reading Tablet

There’s a great quote by psychologist Abraham Maslow (of Maslow’s hierarchy of needs) that’s been on our minds lately: "One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again..." We think this quote is especially true these days, as we adjust to life during – and, hopefully soon, after – the coronavirus pandemic.

Paper or Pixels? Why Going “Old School” with Your Surveys Can Pay Off in Today’s Digital World

Computer workstation set up

We don’t need to tell you how important surveys are to the senior living business – and to business in general. They’re a great, fast and fairly affordable way to collect data from your leads as well as your current residents. You get the benefit of verbatim responses and the satisfaction of solid info from real people. Now comes the difficult part: how can you get your residents, leads and everyone else to actually respond to your surveys?

Your Closet Isn’t Big Enough to Hold My Pain: New Insights into Successful Senior Living Sales

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As Vice President of Consulting for Sage Age and author of Sage Age's popular GROW sales training, Deborah Potter does a lot of traveling to senior living communities. “I spend countless hours watching professionals in our industry sell, and countless hours learning and GROWing with them during their sales training,” she says. “I’ve noticed that I sometimes leave GROW sessions with the feeling that, although we’ve brought improvement to the senior living sales process, we have a great opportunity before us to make it even better.”

The Power of Copywriting: Counting Down the Top 10 Sage Age Blogs of 2019

Digital computer design

“Good copywriting is an incredibly powerful tool for anyone in the senior living marketing space,” says Karole M. Criswell, Senior Writer for Sage Age Strategies. “It promotes your community in a compelling way, positions you as an expert in your field and differentiates your brand from your competitors. Best of all, it helps you create a bond with your prospects that allows you to build a relationship based on trust and understanding.”

A New Year: Fresh Start for Your Senior Living Marketing Strategy

2020 logo

That “new car” smell. Scooping into a freshly opened jar of peanut butter. Stepping onto new-fallen snow. What’s the common denominator? Well, besides being strangely satisfying, they’re all the start of something new. And we, as humans, love the idea of something fresh and new. Just look at the New Year’s resolutions we make as the ball drops on December 31st. The year ahead is a blank page ready to be written upon, and we vow that this year, we’ll do better. 

2020, Here We Come: Our Top Tips to Prepare You for the New Year

New Year calendar 2020

Holy holiday season, Batman! It seems like just yesterday we were writing our hot take on Senior Living Marketing Trends for 2019, and now we’re hanging lights, pulling out our ugly holiday sweaters and gearing up for the ball to drop on New Year’s Eve. It’s the time of year to look back fondly on the old year and make plans for the new, whether you’re focusing on personal goals or building your senior community’s occupancy.

How Data Transforms Your One-Size-Fits All Message Into a Bespoke Marketing Strategy

Cookie cutter

Cookie-cutter. One-size-fits-all. Generic. Any of those words sound enticing to you? We didn’t think so. These days, customization and personalization are kings in the marketplace. Gone are the days when people wanted to be “just like everyone else” with a white picket fence, two-car garage and so on. Now, people strive for the unique. The tailored, “made-just-for-me” experience. They’ve become incredibly discerning, searching for just the right product or solution that speaks exactly to them – not to the masses.

Sage Age Strategies, a National Senior Living Strategic Marketing and Growth Firm, Welcomes Senior Consultant to Leadership Team

Deanna Ziemba headshot

MONTOURSVILLE, Pa. – Sage Age Strategies’ Founder and CEO Faith Ott recently announced that Senior Living Executive Deanna Ziemba has joined the Sage Age Team as Senior Consultant.

“Deanna will provide valuable strategic expertise, operational insight and guidance to both our client-partners and the Sage Age team,” says Ott. “She has a reputation for netting extraordinary results. She is a tremendous asset to the team.”

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