marketing

Knowledge Is Power: How Market Research Helps You Be and Stay Competitive

Investigor researching

If you’re a fan of The Simpsons, you may remember an episode where Homer’s neighbor, Ned Flanders, quits his job as a pharmaceutical salesman to pursue his dream of opening a store providing products exclusively for left-handed Springfieldians. Ned, who is left-handed himself, opens The Leftorium in the Springfield Mall and sees the business struggle for customers from day one.  

Is Traditional Advertising Dead?

Stack of newspapers

Short answer: No. 

Please excuse our slightly off-the-cuff response, but this question is something we hear (or read) every single day since we’re in the marketing business. There are countless articles out there touting the demise of traditional advertising and why xyz strategy should be your new golden child. 

While these articles have kernels of truth, many of them are missing a very important point: tactical advertising, just like other trends, is a pendulum. It may swing heavily one way, but that doesn’t mean it won’t swing back the other way sooner or later.

Developing a Prospect-Motivating, Lead-Nurturing Strategy and Email Automation Campaign

Wouldn’t it be nice if you could press a button and all the prospects in your lead pipeline would automatically receive strategic, engaging and relevant messages from you? We know speaking to prospects, giving them personal tours and motivating them to move in can be fun and rewarding – but to do those things, you first have to get leads on the phone or on your campus. It’s the “staying in front of them until they’re ready to purchase” part that can be frustrating and take you away from prospects who are closer to making a purchase decision. 

Meet Your Prospects Where They Are – Literally: Introducing Sage Age’s New Geofencing Services

Arrow hitting the bullseye of a target

“Put yourself in your consumers shoes,” they say. “Meet your prospects where they are in their sales journey,” they say. “Get relevant messages to them ASAP so it’s still fresh in their mind when your value proposition hits,” they say. 

While for many years, marketing experts have used these phrases in a figurative way, a new technology in town is using those phrases literally. It’s called geofencing, and it’s changing the marketing landscape in a big way. 

Anonymous No More: Engage Previously Unknown Website Visitors with Reverse IP Append

Typing on a laptop computer keyboard

Have you ever wanted to know exactly who is visiting your community’s website? Not just the number of hits you’re getting – actual information about the anonymous visitors who’ve taken the time to click around your website, and then leave without a trace – something that is much more frequent than anyone likes to admit. 

“That’s Not What Your Girlfriend Says!” What Betty White and Snickers Teach Us About the Value of Brand Positioning Strategy

It’s that time of year again – Super Bowl weekend! We’re guessing that, like millions of Americans, you trotted out your favorite tailgate recipes, watched hours of breathless coverage and enjoyed seeing the advertising standouts during commercial breaks.

Senior Living Marketing Trends for 2019 and Beyond

2019 in balloons with confetti

Happy New Year! It’s time to start making resolutions, finalizing plans and dreaming of everything ahead of us in 2019. While you’re welcoming the post-holiday rush to your communities and planning this year’s schedule for growing your business, take some time to think about marketing strategy, too. Are your messages as strong as possible? Are you achieving the distribution reach you’re hoping for? What can you be doing to ensure your marketing dollars are working as hard as possible? What are the hot trends for senior living marketing?

We’re Unwrapping Our Newest Talent Just in Time for the Holidays!

Introducing the Latest Additions to Sage Age Strategies Who Are Helping Senior Living Communities Grow.

We’re growing again at Sage Age Strategies and excited to present these exceptional new members of our award-winning team. All have joined us in the past quarter and are already making significant contributions to our ever-growing list of senior living and senior care client-partners nationwide. We proudly introduce:

Our Sage Age Social Media Takeover: What We Learned and What Senior Living Communities Can Use

Integrated Marketing Series: How Integrated Marketing Can Boost Your Sales Conversions and Occupancy (Part 3 of 3)

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