marketing

Picturing the Elephant: Benefits of an Integrated Marketing Approach

Graphics of laptops, phones, tablets, etc.

There’s an old parable that tells the story of a group of blind men who wanted to know what an elephant looked like. Each man reaches out to touch the elephant and explains to the others what they experience. One takes hold of the trunk and exclaims that it’s “like a snake.” Another touches the leg and says the elephant is “like a tree.” Another says an elephant is like a wall because of its side, while yet another says it is like a rope because of its tail, and so on.

Developing Effective Marketing Plans and Budgets

Pieces of a puzzle

There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way to start out a blog post about marketing, we think it’s pretty appropriate when you’re talking about the senior living space – specifically, when it comes to developing an effective marketing plan that also aligns with a marketing budget. 

Sage Age Strategies, a National Senior Living Strategic Marketing and Growth Firm, Announces Leadership Team Changes

Our Virtual Classroom and Webinars Help You Reap the Bounty

GROW logo

Harvest season is almost upon us – one of our favorite times of the year. Soon, farmers will be reaping the bounty that has grown thanks to their knowledge and hard work, and we’ll all enjoy apples, corn mazes, delicious pies and a score of other delicacies. (Pumpkin spice, anyone? Anyone?) 

Hurricane’s a’Comin’: Communicating During a Natural Disaster

Time Flies When You’re Focused on Success

36 anniversary plus logo

Happy birthday to us,

Happy birthday to us,

Happy birthday, dear Sage Age…

It’s hard to believe it, but on August 3, we will be celebrating our 36th birthday. And boy, oh boy, the world looks a lot different than it did when we opened our doors in 1983.

Back then The A-Team and Mama’s Family were on our televisions, and “Every Breath You Take” and “Africa” were topping the charts. Acid-washed jeans, big shoulder pads, crimped hair and punk rock chic could be found in just about everyone’s closet. 

Top Social Channels for Seniors Age 65+

Senior using cell phone and social media

You know that old stereotype that says senior citizens can’t technology? Well, it’s time to toss that cliché out the browser window. For some time now, seniors have been taking the Internet by storm and are becoming nearly as active as those dang kids. #whoknew? It’s really not that much of a surprise, though, if you take a look around online and IRL*. Practically everyone these days has a smartphone in their hand, and seniors are no exception. After all, we’re talking about mostly Boomers here.

3 Quick Optimization Tips to Maximize Your PPC Campaigns

Words flying out of a textbook

Have you ever wondered how Google and Facebook became the behemoths that they are today? Particularly since they don’t really, well, sell anything? The answer is ... drumroll, please ... ad revenue. Everything these companies provide is free to use because they make their money using the information they collect to help other companies advertise directly to you.

How Surveys and Focus Groups Help You Predict Your Resident’s Needs

Filling out a survey

Wouldn’t being a mind reader be great, particularly in a business setting? Think about it: being able to know exactly what prospects want from a senior living community without any guesswork. Knowing immediately how satisfied (or not) your residents, partners and staff are. Getting visitors’ real impressions of your community instead of what they say to your face. Sure, some of the things you hear would be startling at first. But in time, you’d start hearing “how did you know this is exactly what we wanted/needed?” from current and future residents. 

Introducing the Newest Members of our Exceptional Professional Team: Meet Theresa Rich, Amber Bockman and Brittany Dorner!

Photo of Theresa Rich

We’re growing again at Sage Age Strategies and excited to introduce you to the latest members of our outstanding team of senior living growth experts. All have joined us recently and are already making significant contributions to our ever-growing list of senior living and senior care client-partners nationwide. 

Theresa Rich, Account Manager

Theresa recently joined the Sage Age family from GlynnDevins, Inc. and will be devoting her substantial talents to our clients in the key role of Account Manager. 

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