marketing

The Power of Copywriting: Counting Down the Top 10 Sage Age Blogs of 2019

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“Good copywriting is an incredibly powerful tool for anyone in the senior living marketing space,” says Karole M. Criswell, Senior Writer for Sage Age Strategies. “It promotes your community in a compelling way, positions you as an expert in your field and differentiates your brand from your competitors. Best of all, it helps you create a bond with your prospects that allows you to build a relationship based on trust and understanding.”

A New Year: Fresh Start for Your Senior Living Marketing Strategy

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That “new car” smell. Scooping into a freshly opened jar of peanut butter. Stepping onto new-fallen snow. What’s the common denominator? Well, besides being strangely satisfying, they’re all the start of something new. And we, as humans, love the idea of something fresh and new. Just look at the New Year’s resolutions we make as the ball drops on December 31st. The year ahead is a blank page ready to be written upon, and we vow that this year, we’ll do better. 

2020, Here We Come: Our Top Tips to Prepare You for the New Year

New Year calendar 2020

Holy holiday season, Batman! It seems like just yesterday we were writing our hot take on Senior Living Marketing Trends for 2019, and now we’re hanging lights, pulling out our ugly holiday sweaters and gearing up for the ball to drop on New Year’s Eve. It’s the time of year to look back fondly on the old year and make plans for the new, whether you’re focusing on personal goals or building your senior community’s occupancy.

How Data Transforms Your One-Size-Fits All Message Into a Bespoke Marketing Strategy

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Cookie-cutter. One-size-fits-all. Generic. Any of those words sound enticing to you? We didn’t think so. These days, customization and personalization are kings in the marketplace. Gone are the days when people wanted to be “just like everyone else” with a white picket fence, two-car garage and so on. Now, people strive for the unique. The tailored, “made-just-for-me” experience. They’ve become incredibly discerning, searching for just the right product or solution that speaks exactly to them – not to the masses.

Sage Age Strategies, a National Senior Living Strategic Marketing and Growth Firm, Welcomes Senior Consultant to Leadership Team

Deanna Ziemba headshot

MONTOURSVILLE, Pa. – Sage Age Strategies’ Founder and CEO Faith Ott recently announced that Senior Living Executive Deanna Ziemba has joined the Sage Age Team as Senior Consultant.

“Deanna will provide valuable strategic expertise, operational insight and guidance to both our client-partners and the Sage Age team,” says Ott. “She has a reputation for netting extraordinary results. She is a tremendous asset to the team.”

Picturing the Elephant: Benefits of an Integrated Marketing Approach

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There’s an old parable that tells the story of a group of blind men who wanted to know what an elephant looked like. Each man reaches out to touch the elephant and explains to the others what they experience. One takes hold of the trunk and exclaims that it’s “like a snake.” Another touches the leg and says the elephant is “like a tree.” Another says an elephant is like a wall because of its side, while yet another says it is like a rope because of its tail, and so on.

Developing Effective Marketing Plans and Budgets

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There’s an old Yiddish saying that goes “We make plans and God laughs.” While that may seem a bit of a heavy way to start out a blog post about marketing, we think it’s pretty appropriate when you’re talking about the senior living space – specifically, when it comes to developing an effective marketing plan that also aligns with a marketing budget. 

Sage Age Strategies, a National Senior Living Strategic Marketing and Growth Firm, Announces Leadership Team Changes

Our Virtual Classroom and Webinars Help You Reap the Bounty

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Harvest season is almost upon us – one of our favorite times of the year. Soon, farmers will be reaping the bounty that has grown thanks to their knowledge and hard work, and we’ll all enjoy apples, corn mazes, delicious pies and a score of other delicacies. (Pumpkin spice, anyone? Anyone?) 

Hurricane’s a’Comin’: Communicating During a Natural Disaster

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