Marketing Automation

Developing a Prospect-Motivating, Lead-Nurturing Strategy and Email Automation Campaign

Wouldn’t it be nice if you could press a button and all the prospects in your lead pipeline would automatically receive strategic, engaging and relevant messages from you? We know speaking to prospects, giving them personal tours and motivating them to move in can be fun and rewarding – but to do those things, you first have to get leads on the phone or on your campus. It’s the “staying in front of them until they’re ready to purchase” part that can be frustrating and take you away from prospects who are closer to making a purchase decision. 

5 Hot Senior Living Growth Strategies for 2018

Cross-Channel Messaging: Integrating Your Media Strategy for Success

As any marketing professor will tell you, resonant messaging, reach, frequency and targeted media are essential for any successful marketing strategy. Today, the media options for reaching the senior living market have become much more plentiful, due largely to the influence of technology and social media. And as a result, media decisions have become more complicated. Gone are the days when running a display ad in the local newspaper was the easy answer.

The Benefits of Marketing Automation, and How to Get Started at Your Community

Integrated Marketing Series: How Marketing Automation Can Enhance Sales Conversion and Customer Loyalty (5 of 6)

Subscribe to RSS - Marketing Automation